Transformative Consumer Research
BRANDING
The TCR logo uses an origami butterfly, reflecting the transformative nature of the research we do in this community. You can download a brand guide here with different versions of the logo for different color backgrounds as well as the color scheme and font style. The file also has a PowerPoint template for your use.
Origami Images
Origami images are used throughout the site to symbolize transformation. Origami is not just an art form: it's a transformative process that mirrors the objectives of TCR—turning knowledge into meaningful, impactful action.
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The images were created using AI and are all original.
You may download the images in the gallery below for use in TCR related work.
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