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Transformative Consumer Research


The TCR logo uses an origami butterfly, reflecting the transformative nature of the research we do in this community. You can download a brand guide here with different versions of the logo for different color backgrounds as well as the color scheme and font style. The file also has a PowerPoint template for your use.


Origami Images

Origami images are used throughout the site to symbolize transformation. Origami is not just an art form: it's a transformative process that mirrors the objectives of TCR—turning knowledge into meaningful, impactful action.

The images were created using AI and are all original.


You may download the images in the gallery below for use in TCR related work.

Learn about our mission, vision, history and more.

Learn about the committee members who support TCR

Learn about our harassment  and diversity policies

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