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Transformative Consumer Research

MATERIALS

Welcome to the TCR teaching resources repository! In this section, please find examples of syllabi and assignments related to TCR topics, and curated teaching links. All of the teaching material in the repository have been generously shared by members of our community. For recommended textbooks and other teaching content please click here. In the future we will offer a collection of lecture slides on TCR-related topics developed by the TCR community.

SYLLABI

TCR  themed syllabi shared by TCR community members

Marketing for A Better World

Nate Warren

BI Norwegian Business School

Sustainability Marketing

Matthew Maxwell-Smith

Huron University College

Marketing for a Better World

Nate Warren

Marketing for Social Change

Ronald Paul Hill

American University

Social Issues in the Marketing Environment

Steven Shepherd

Oklahoma State University

Marketing and Society

Alexei Gloukhovtsev

Aalto University School of Business

ASSIGNMENTS

TCR  assignments shared by community members; more coming soon!

Social Marketing

Alexei Gloukhovtsev

Case analysis of advertising regulations

Alexei Gloukhovtsev

Aalto University School of Business

Analyzing a subset of ads

Stephen Shepherd

Oklahoma State University

Representations of minority groups in advertising

Alexei Gloukhovtsev

Aalto University School of Business

CURATED LINKS

TCR  themed syllabi shared by TCR community members

GENMAC Teaching Innovations

Gender Markets Consumers

USA

SCP Education Corner

Society for Consumer Psychology

USA

Teaching Resources of SERVSIG.

AMA SERVSIG

USA

Find course syllabi, assignments and other teaching tools.

Find textbooks and readings for teaching TCR concepts

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