DISCOVER TCR

The 2027 Transformative Consumer Research (TCR) will be held at Gabelli School of Business at Fordham University in New York City on June 1-4, 2027. Conference co-chairs, Sertan Kabadayi, Yuliya Komarova and Hoori Rafieian, are seeking track proposals for Track Categories 1, 2 and 3. Proposal submissions open: June 15, 2026 Submission deadline: July 31, 2026 For full details click here. For questions and inquiries email TCR2027@Fordham.edu

In recognition of Earth Day and Arbour Day (tree planting and stewardship) that just passed in April, we feature a recent book, Elgar Companion to Social Innovation and the Sustainable Development Goals, co-edited by David Littlewood, Irene Garnelo-Gomez, Laurel Steinfield, and Giacomo Ciambotti, in which many TCR scholars contributed chapters. In the spirit of the TCR's newsletter, David and Irene reflect on the backstory of the book, how it came to be, the motivations behi

In recognition of Black History Month and the continued need to recognize the importance of teaching about race in the marketplace, we feature recent work published by Sonya Grier, Francesca Sobande, and Bea Porter, "Empowering student engagement with race in the marketplace: a research-informed approach," published in the Journal of Marketing Management. In the spirit of TCR's newsletter, Sonya reflects on the backstory of this article and how the Race in the Marketplace (RI

Special issue of the Journal of Advertising on Social Change and the Role of Advertising Regulation: New Challenges and Opportunities. As advertising grapples with AI generated content, platform governance, online harms, sustainability claims and consumer vulnerability, this issue seeks theoretically grounded and empirically rich work that advances our understanding of how advertising regulation shapes markets and social outcomes. We warmly welcome conceptual, empirical and m

Free workshop to provide an introductory orientation to Business for Good and Subsistence Marketplaces.

Please consider submitting your work to the upcoming GENMAC Conference which will be held prior to the Consumer Culture Theory Conference this summer.