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Recent TCR Blog Posts


JPP&M SI on Wiser Consumption & Innovation
JPP&M Special Issue on Wiser Consumption & Innovation – Webinar The editors of the upcoming Journal of Public Policy & Marketing Special Issue on Wiser Consumption & Innovation will hold a webinar on Monday, September 28 at 11 am ET / 10 am CT / 8 am PT. They will discuss goals and scope for the special issue, highlight available resources, and facilitate Q&A. To RSVP, please register here: https://forms.gle/Kw5UuoNT6iCJh8ka7 Details on the special issue and the link to the c
Aug 272 min read


Transformative Topics August 2026
Advancing Indigenous Scholarship Through Two-Eyed Seeing/Etuaptmumk Methodology In this transformative topics newsletter, in honour of the recent International Day of the World's Indigenous Peoples, we feature an article written by Diane-Laure Arjaliès, Julie Bernard, Sam Whiteye, and Bobby Banerjee, entitled “Creating Third Epistemological Spaces with Indigenous Communities: A Two-Eyed Seeing/Etuaptmumk Methodology,” recently published in Organization Studies. The article pr
Aug 267 min read


Transformative Advertising Research
Driving Positive Social Change and Well-Being New Horizons in Marketing series Edited by Linda Tuncay Zayer, Professor of Marketing and the John F. Smith Jr. Chair of Business Administration, Department of Marketing, Quinlan School of Business, Loyola University Chicago, USA Publication Date: 2026 ISBN: 978 1 03533 944 0 Extent: 210 pp Link: https://www.e-elgar.com/shop/isbn/9781035339440 This resourceful book examines Transformative Advertising Research as both a conceptual
Aug 262 min read


Dr. Hilary Downey Memorial Poetry Award
We are honored to announce the Dr. Hilary Downey Memorial Poetry Award, a one-time award honoring Hilary’s legacy as a beloved scholar, friend, and poet in celebration of her life and contributions to the field. The competition is open to faculty and doctoral students worldwide. We invite original poems related to consumption, Transformative Consumer Research, consumer vulnerability, social justice, or consumer well-being. Three awards will be presented at the 2027 Transforma
Aug 101 min read


Transformative Topics July 2026
In recognition of the global excitement surrounding the World Cup, we feature the article by Yuhei Inoue, Mikihiro Sato, Steve Swanson, Daniel Lock, James Du, and Daniel C. Funk, “Psychosocial resources linking consumer identification and social well-being: Integrating the social identity approach with transformative service research,” published in the Journal of Business Research. In the spirit of TCR’s newsletter, Yuhei reflects on the backstory of this article, explaining
Jul 143 min read


Journal of Advertising CFP: Social Change and the Role of Advertising Regulation: New Challenges and Opportunities
Karen Middleton, University of Portsmouth, UK AdRegulationJA@gmail.com Kristina Auxtova, University of Edinburgh Business School, Scotland Lauren Gurrieri, RMIT University, Australia Sean Sands, Swinburne University of Technology, Australia Deadline: July 31, 2026 Call link Advertising regulation is becoming increasingly important as governments, industry bodies and international organizations respond to mounting concerns over online harms, misinformation, sustainability, and
Jun 115 min read
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