Track 1 Open Call
We are pleased to invite applications for the Track 1 sessions at the 2027 TCR Conference, hosted by Fordham University in June 2027. We have accepted 16 proposed tracks, each centered on a distinct and timely research theme. Please review the track descriptions and apply to the ONE track that best fits your research interests and expertise.
The application deadline is November 15, 2026.
To apply
Email all co-chairs of your selected track and copy tcr2027@fordham.edu.
In your email, include the following:
Subject line: Application for Participation in TCR Track 1.xxx
Replace “xxx” with the relevant track number you are applying to
A cover letter (1 page)
Your current CV
Applications are competitive. There will be a maximum of 8 participants, including track chairs, in each session.
Track 1.1. Whose Fault Is the Fake? Moral Self-Image and Consumer Responses to AI-Generated Misinformation
Sahel Zaboli
Colleen P. Kirk
Laura Schrier-Rifkin
Track 1.2. Reconceptualizing Food Access: Towards Meaningful Food Inclusion Through the Multicultural Marketplaces Lens
Irem Yoruk
Eva Kipnis
Samantha Cross
Track 1.3. From Brand Activism to Shared Power
Serkan Saka
Priscilla Pena
Track 1.4. Navigating the Digital Self-Care Ecosystem: Empowering Consumers to Take Control of Their Health and Well-Being
Rodolfo R. Rocha
Felipe M. Affonso
Track 1.5. Navigating Egg Donation Marketplace: Experiences and Challenges of Egg Donors and Egg Recipients
Zhe (Kitty) Li
Elena Elkanova
Track 1.6. The Political Spectrum of Brand Activism
Antonella Cammarota
Amanda Spry
Jessica Vredenburg
Courtney B. Peters
Track 1.7. Networked Care Responsibilities: Caring for Ourselves and Others in the Digital Age
Alexei Gloukhovtsev
Kristen L. Walker
Courtney Nations Azzari
Track 1.8. The Pursuit of “Better”: Can Contentment Thrive in an Age of Perpetual Self-Optimization?
Cheryl-lyn Ngoh
Melanie Moore Koskie
Track 1.9. The Hidden Price of Belonging: Affordability, FOMO, and the Financial Costs of Social Rituals
Abigail Nappier Cherup
Jane Brown
Chrysostomos Apostolidis
Track 1.10. Enabling Wiser City Service Systems for Humanity
Raymond Fisk
Claire Deventer
Qusay Hamdan
Track 1.11. Enough is Enough! Reclaiming Sufficiency and Limits in Consumer Culture
Handan Vicdan
Meltem Türe
Hélène Cherrier
Track 1.12. Marketplace Responses to Social Isolation: Advancing Consumer Well-Being
Meryl P. Gardner
Ainslie E. Schultz
Track 1.13. The Price of Belonging: Values, Generational Dynamics, and Immigrant Marketplace Well-Being
Naz Onel
Avinandan Mukherjee
Michael S. Rodriguez
Track 1.14. From Black Box to Trusted Coach: Algorithmic Transparency, AI Role Framing, and Autonomy-Negotiation in Consumer Health Technologies
Marco März
Andrea Raab
Track 1.15. Beyond the Human Subject: Impact and Market Transformation
Aya Aboelenien
Jack Waverley
Shona Bettany
Track 1.16. Advancing Positive Solitude and Social Connection
Mark J. Kay
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