Transformative Consumer Research
2027 CONFERENCE
Track Categories
TCR 2027
Gabelli School of Business at Fordham University in New York City
In the collaborative and relaxed setting of this conference, participants engage in an open, curiosity-driven process grounded in dialogue and partnership. Unlike traditional conferences, TCR does not focus on pre-structured presentations but follows a dialogical format. Dialogical tracks bring together individuals with shared interests to explore ideas by drawing on diverse perspectives, including scholars across disciplines and non-academic contributors such as industry professionals and NGOs. This approach has led to numerous successful collaborations and publications, including award-winning work. Additional information on TCR and dialogical conferences can be found here.
Three categories of track proposals are outlined below. Tracks 2 and 3 are closed.
Applications for Track 1 are now open until November 15, 2026.
For questions and inquiries: TCR2027@Fordham.edu
1
Track 1: Build Capacity
Proposal Requirements
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1-page overview of track theme and post-conference plans.
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CVs of track co-chairs.
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Short bios of track co-chairs.
Proposal Timeline
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Proposal due: Jul 31, 2026
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Notification: Aug 31, 2026
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Open call for participant applications: Oct 2, 2026
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Deadline for participant applications: Nov 15, 2026
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Track chair application review deadline: Dec 31, 2026
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Participant notification of acceptance: Jan 15, 2027
2
Track 2: Leverage Research
APPLICATIONS CLOSED
Proposal Requirements
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1-page overview of track theme, pre-conference organizing plan, timeline, & post-conference plans.
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CVs of all track members.
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Short bios of all track members.
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A letter signed by all track members confirming attendance at the TCR 2027 conference.
Proposal Timeline
-
Proposal due: Jul 31, 2026
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Notification: Aug 31, 2026
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No open call for applicants.
2027 APPLICATIONS ARE CLOSED. ACCEPTED TRACKS HAVE BEEN NOTIFIED
3
Track 3: Implement Solutions
APPLICATIONS CLOSED
Proposal Requirements
-
1-page overview of track theme, pre-conference organizing plan, timeline, & post-conference plans.
-
CVs of all track members.
-
Short bios of all track members.
-
A letter signed by all track members confirming attendance at the TCR 2027 conference.
Proposal Timeline
-
Proposal due: Jul 31, 2026
-
Notification: Aug 31, 2026
-
No open call for applicants.
2027 APPLICATIONS ARE CLOSED. ACCEPTED TRACKS HAVE BEEN NOTIFIED
Post-Conference Publication Opportunities
We are pleased to announce that a special issue associated with this conference has already been secured at the Journal of the Association for Consumer Research (JACR). See forthcoming issue details here.
Selected tracks will have the opportunity to further develop their work for consideration in this special issue, subject to the journal’s review process and editorial guidelines. Additional special issue opportunities, if confirmed, will be announced at a later date.
We also encourage track teams to consider additional outlets and formats for dissemination to further broaden the reach and impact of their work.