Transformative Consumer Research
2027 CONFERENCE
Call for 2027 Track Proposals
The 2027 TCR will be held at Gabelli School of Business at Fordham University in New York City on June 1-4, 2027. Conference co-chairs, Sertan Kabadayi, Yuliya Komarova and Hoori Rafieian, are seeking track proposals for Track Categories 1, 2, and 3.
Proposal submissions open: June 15, 2026
Proposal submissions close: July 31, 2026
The definitive CFP is available here (PDF format).
For questions and inquiries: TCR2027@Fordham.edu
TCR 2027 Co-Chairs
Sertan Kabadayi
Fordham University
Yuliya A. Komarova
Fordham University
Hoori Rafieian
Fordham University
Track Categories
In the collaborative and relaxed setting of this conference, participants engage in an open, curiosity-driven process grounded in dialogue and partnership. Unlike traditional conferences, TCR does not focus on pre-structured presentations but follows a dialogical format. Dialogical tracks bring together individuals with shared interests to explore ideas by drawing on diverse perspectives, including scholars across disciplines and non-academic contributors such as industry professionals and NGOs. This approach has led to numerous successful collaborations and publications, including award-winning work. Additional information on TCR and dialogical conferences can be found here.
Three categories of track proposals are outlined below. As TCR is a space for innovation and inclusivity, we strongly encourage proposals from new track chairs and on emerging themes. Tracks are typically led by two co-chairs, although in some cases they may be led by three. In line with TCR’s dialogical format, we recommend that at least one track co-chair has experience facilitating dialogical exchanges, publishing in leading academic journals, and participating in a previous TCR conference.
1
Track 1: Build Capacity
Proposal Requirements
-
1-page overview of track theme and post-conference plans.
-
CVs of track co-chairs.
-
Short bios of track co-chairs.
Proposal Timeline
-
Proposal due: Jul 31, 2026
-
Notification of track selections: Aug 31, 2026
-
Open call for participant applications: Mid-Sept 2026
-
Deadline for participant applications: Nov 15, 2026
-
Track chair application review deadline: Dec 31, 2026
-
Participant notification of acceptance: Jan 15, 2027
2
Track 2: Leverage Research
Proposal Requirements
-
1-page overview of track theme, pre-conference organizing plan, timeline, & post-conference plans.
-
CVs of all track members.
-
Short bios of all track members.
-
A letter signed by all track members confirming their commitment to attend the TCR 2027 conference.
Proposal Timeline
-
Proposal due: Jul 31, 2026
-
Notification of track selections: Aug 31, 2026
-
No open call for applicants.
3
Track 3: Implement Solutions
Proposal Requirements
-
1-page overview of track theme, pre-conference organizing plan, timeline, & post-conference plans.
-
CVs of all track members.
-
Short bios of all track members.
-
A letter signed by all track members confirming their commitment to attend the TCR 2027 conference.
Proposal Timeline
-
Proposal due: Jul 31, 2026
-
Notification of track selections: Aug 31, 2026
-
No open call for applicants.
Post-Conference Publication Opportunities
We are pleased to announce that a special issue associated with this conference has already been secured at the Journal of the Association for Consumer Research (JACR). See forthcoming issue details here.
Selected tracks will have the opportunity to further develop their work for consideration in this special issue, subject to the journal’s review process and editorial guidelines. Additional special issue opportunities, if confirmed, will be announced at a later date.
We also encourage track teams to consider additional outlets and formats for dissemination to further broaden the reach and impact of their work.