top of page

Transformative Consumer Research


Recommended Books

Frank-Martin Belz, Ken Peattie



Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren, Mark Tadajewski



Lynn Eagle, Stephan Dahl



Mark Peterson



Recommended Articles

The Characteristics Of Transformative Consumer Research And How It Can Contribute To And Enhance Consumer Psychology

Brennan Davis, Cornelia Pechmann

Journal of Consumer Psychology

Mindfulness-Based Transformational Learning For Managing Impulse Buying

Renus Sermboonsang, Patriya Silpakit Tansuhaj, Chatchawan Silpakit, Chirawan Chaisuwan

Journal of Education for Business

The Transformative Consumer Research Movement

Brennan Davis, Julie L. Ozanne, Ronald Paul Hill

Journal of Public Policy & Marketing

Conceptualizing A Transformative Research Agenda

David Crockett, Hilary Downey, A. Fuat Fırat, Julie L. Ozanne, Simone Pettigrew

Journal of Business Research

Transformative Consumer Research And Public Policy And Marketing Research: Distinct, Yet Complementary, Approaches

Stacey R. Finkelstein, Christopher L. Newman, Brennan Davis

Journal of Public Policy & Marketing

Unlocking The Full Potential Of Transformative Service Research By Embedding Collaboration Throughout The Research Process

Jessica Weaver, Philippa Hunter-Jones, Rory Donnelly

Journal of Service Research

Recommended Videos

Teaching Videos

Teaching Videos
Encouraging Critical Discourse Online - Angela Cruz

Encouraging Critical Discourse Online - Angela Cruz

Play Video

Find course syllabi, assignments and other teaching tools.

Find textbooks and readings for teaching TCR concepts

Find resources for creating safe classroom spaces

bottom of page