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Transformative Consumer Research

CONTENT

Recommended Books

Frank-Martin Belz, Ken Peattie

Wiley

2012

Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren, Mark Tadajewski

Sage

2010

Lynn Eagle, Stephan Dahl

Sage

2015

Mark Peterson

Sage

2021

Recommended Articles

The Characteristics Of Transformative Consumer Research And How It Can Contribute To And Enhance Consumer Psychology

Brennan Davis, Cornelia Pechmann

Journal of Consumer Psychology

Mindfulness-Based Transformational Learning For Managing Impulse Buying

Renus Sermboonsang, Patriya Silpakit Tansuhaj, Chatchawan Silpakit, Chirawan Chaisuwan

Journal of Education for Business

The Transformative Consumer Research Movement

Brennan Davis, Julie L. Ozanne, Ronald Paul Hill

Journal of Public Policy & Marketing

Conceptualizing A Transformative Research Agenda

David Crockett, Hilary Downey, A. Fuat Fırat, Julie L. Ozanne, Simone Pettigrew

Journal of Business Research

Transformative Consumer Research And Public Policy And Marketing Research: Distinct, Yet Complementary, Approaches

Stacey R. Finkelstein, Christopher L. Newman, Brennan Davis

Journal of Public Policy & Marketing

Unlocking The Full Potential Of Transformative Service Research By Embedding Collaboration Throughout The Research Process

Jessica Weaver, Philippa Hunter-Jones, Rory Donnelly

Journal of Service Research

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