DISCOVER
ATTEND
RESEARCH
TEACH
IMPACT
FUND
CONNECT
More
Transformative Consumer Research
Frank-Martin Belz, Ken Peattie
Wiley
2012
Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren, Mark Tadajewski
Sage
2010
Lynn Eagle, Stephan Dahl
2015
Mark Peterson
2021
Integrating Macromarketing and Transformative Consumer Research Into Doctoral Business Education
Paul Pallab, George Spais
Journal for Advancement of Marketing Education
Transformative Consumer Research And Public Policy And Marketing Research: Distinct, Yet Complementary, Approaches
Stacey R. Finkelstein, Christopher L. Newman, Brennan Davis
Journal of Public Policy & Marketing
Empowering student engagement with race in the marketplace: a research-informed approach
Sonya A. Grier, Francesca Sobande, Bea Porter
Journal of Marketing Management
Unlocking The Full Potential Of Transformative Service Research By Embedding Collaboration Throughout The Research Process
Jessica Weaver, Philippa Hunter-Jones, Rory Donnelly
Journal of Service Research
The Characteristics Of Transformative Consumer Research And How It Can Contribute To And Enhance Consumer Psychology
Brennan Davis, Cornelia (Connie) Pechmann
Journal of Consumer Psychology
The Transformative Consumer Research Movement
Brennan Davis, Julie L. Ozanne, Ronald Paul Hill
Find course syllabi, assignments and other teaching tools.
Find textbooks and readings for teaching TCR concepts
Find resources for creating safe classroom spaces
