top of page

Transformative Consumer Research

ALL PUBLICATIONS

Integrating Macromarketing and Transformative Consumer Research Into Doctoral Business Education

Journal for Advancement of Marketing Education

2026

Paul Pallab, George Spais

Read More

Empowering student engagement with race in the marketplace: a research-informed approach

Journal of Marketing Management

2025

Sonya A. Grier, Francesca Sobande, Bea Porter

Read More

Partnering With Lived Experience Experts: A Toolkit for Inclusive Consumer Research

International Journal of Market Research

2025

​

Read More

Toward a broader understanding of boomerang effects: The negative unintended consequences of poverty alleviation programs

AMS Review

2025

Robert Alfanso Arias, Iina Ikonen, Bridget Leonard, Kristin Scott, Stephen Juma, Aida Faber

Read More

Transformative consumer research in the new era of marketing: An introduction to the special issue

AMS Review

2025

Eva Kipnis, Aronté Marie Bennett, Martina Hutton, Ronald Paul Hill

Read More

Guest editorial: Impact through transformative consumer research

European Journal of Marketing

2025

Martina Hutton, Aronté Marie Bennett, Eva Kipnis

Read More
bottom of page