Transformative Consumer Research

ALL PUBLICATIONS

A WISER intervention to combat the influence of misinformation on social media

European Journal of Marketing

2025

Abigail B. Schneider, Jason Stornelli, Sunaina K. Chugani, Michael G. Luchs, Tiffany Vu, Tavleen Kaur, David Glen Mick

Co-creating sustained impact for diversity and inclusion engaged marketing

European Journal of Marketing

2025

Samantha N. N. Cross, Cristina Galalae, Tana Cristina Licsandru, Verónica Martín Ruiz, Charles Chi Cui, Carlo Mari, Lizette Vorster, Irem Yoruk, Emma Johnson, Shauna Kearney

Let’s ROC: A Dynamic Experience-Based Roadmap for
Relational Engagement

European Journal of Marketing

2025

Chloe Preece, Pilar Rojas-Gaviria, Benedetta Cappellini, Finola Kerrigan, Paul Hewer, Leighanne Higgins, Francesca Sobande

Generating impact towards gender equity outcomes through transformative advertising research

European Journal of Marketing

2025

Linda Tuncay Zayer, Lauren Gurrieri, Catherine A. Coleman

From theory to practice: a collaborative approach to social impact measurement and communication

European Journal of Marketing

2025

Linda Alkire, Laure Hesse, Amir Raki, Silke Boenigk, Sertan Kabadayi, Raymond P. Fisk, Andres Mora

All is not well: value codestruction and consumer illbeing in service systems

European Journal of Marketing

2024

Johanna Katariina Gummerus, Deirdre Mary O'Loughlin, Carol Kelleher, Catharina von Koskull

Foundational

Papers about the history and purpose of TCR

Special Issues

Papers from conference special issue publications

All Papers

Searchable list of all TCR research publications

ALL PUBLICATIONS

A WISER intervention to combat the influence of misinformation on social media

Co-creating sustained impact for diversity and inclusion engaged marketing

Let’s ROC: A Dynamic Experience-Based Roadmap forRelational Engagement

Generating impact towards gender equity outcomes through transformative advertising research

From theory to practice: a collaborative approach to social impact measurement and communication

All is not well: value co­destruction and consumer ill­being in service systems

Let’s ROC: A Dynamic Experience-Based Roadmap for
Relational Engagement

All is not well: value codestruction and consumer illbeing in service systems