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Transformative Consumer Research

ALL PUBLICATIONS

Neuroconvergence: An Untapped Strategy for Reducing Communication Mismatches and Enhancing Creativity in Frontline Encounters

Journal of Public Policy & Marketing

2026

Nancy J. Sirianni, Kathryn Greenslade, Gamze Koseoglu, Josephine Go Jefferies, Cinthia B. Satornino

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Integrating Macromarketing and Transformative Consumer Research Into Doctoral Business Education

Journal for Advancement of Marketing Education

2026

Paul Pallab, George Spais

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The Elgar Companion to Social Innovation and the Sustainable Development Goals

Edward Elgar Publishing

2026

David Littlewood, Irene Garnelo-Gomez, Laurel Steinfield, Giacomo Ciambotti

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Empowering student engagement with race in the marketplace: a research-informed approach

Journal of Marketing Management

2025

Sonya A. Grier, Francesca Sobande, Bea Porter

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Partnering With Lived Experience Experts: A Toolkit for Inclusive Consumer Research

International Journal of Market Research

2025

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Toward a broader understanding of boomerang effects: The negative unintended consequences of poverty alleviation programs

AMS Review

2025

Robert Alfanso Arias, Iina Ikonen, Bridget Leonard, Kristin Scott, Stephen Juma, Aida Faber

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