Transformative Consumer Research

PEOPLE

TCR Advisory Committee

The Association for Consumer Research established an Advisory Committee on Transformative Consumer Research that reports to the Association’s Board of Directors. The purpose of the Advisory Committee is to consider, plan, and implement a variety of strategies and programs that will encourage, support, and publicize Transformative Consumer Research.

TCR Advisory Committee Chair 2023-2025

Martin Mende

Martin Mende is a professor of marketing, and the J. Willard and Alice S. Marriott Foundation Professor in Services Leadership at Arizona State University. His research appears in the Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Journal of Service Research, Journal of Public Policy & Marketing, Journal of Retailing, Journal of Interactive Marketing, Marketing Letters, and Journal of Business Research. Mende serves as associate editor for the Journal of Marketing Research (JMR), Journal of Marketing (JM), Journal of the Academy of Marketing Science (JAMS), Journal of Consumer Psychology (JCP), Journal of Service Research (JSR), Journal of Public Policy & Marketing (JPPM), and the Journal of Retailing (JR). He also serves on the ERB for Journal of Consumer Research (JCR) and as developmental editor for the Journal of Marketing. His research was recognized as a finalist for the Paul E. Green Award (JMR), a winner of the Weitz-Winer-O’Dell Award (JMR), and winner of the Journal of Service Research Best Article Award. He was recognized as the 2017 AMA Marketing and Society Special Interest Group (MASSIG) Emerging Scholar, as well as the 2017 AMA SERVSIG Emerging Scholar.

TCR Advisory Committee Co-Chair 2026-2028

Martina Hutton

Martina Hutton is Director of Research Impact and Associate Professor in Marketing at Royal Holloway Business School, Royal Holloway University of London. Her research focuses on consumer poverty and experiences of marketplace exclusion and deprivation related to gender, hunger and post-prison displacement. Actively partnering with communities and stakeholders on these issues, her methodological expertise is participatory action research, interpretivist and post-critical approaches. Her work appears in leading journals including the Journal of Consumer Psychology, Sociology, Journal of Business Ethics, European Journal of Marketing, Journal of Business Research, Journal of Public Policy & Marketing, Journal of the Association for Consumer Research, Marketing Theory, Journal of Consumer Affairs among others. A recipient of the Per Østergaard Award for Interpretive Consumer Research, she has been a finalist for the AMA-EBSCO-RRBM Award for Responsible Research in Marketing. In 2023 she received the Inaugural Mary Kinghorn Davies Award for Research Impact from the Academy of Marketing.

TCR Advisory Committee Co-Chair 2026-2028

Chris Blocker

Chris Blocker is the Tracy Family Faculty Fellow and Professor of Marketing at Colorado State University. His research focuses on understanding how we think about, measure, and model value creation in services, sales, and society. In addition to marketplace relationships, he works with organizations to research and explore value creation in contexts of poverty, social services, homelessness, and social enterprise. He has published articles in the Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Journal of Service Research, Journal of Public Policy & Marketing, Harvard Business Review, among others, and has served on the Transformative Consumer Research advisory board.

Advisory Committee Members

Samuelson Appau, RMIT University

Aronte Bennett, Villanova University

Chris Blocker, Colorado State University

Melissa Bublitz, University of Wisconsin Madison

Samantha Cross, Babson College

Brennan Davis, Cal Poly San Luis Obispo

Benét DeBerry-Spence, University of Illinois, Chicago

Helen Duh, Inseng University of the Witwatersrand

Jennifer Escalas, Vanderbilt University

Stacey Finkelstein, SUNY-Stonybrook

Alexei Gloukhovtsev, Aalto University

Ron Hill, American University

Martina Hutton, Royal Holloway, University of London

Eva Kipnis, University of Bradford

Rich Lutz, University of Florida

Jane Machin, Willamette University

David Mick, University of Virginia

Ann Mirabito, Baylor University

Gia Nardini, Florida Atlantic University

Julie Ozanne, University of Melbourne

Connie Pechmann, University California Irvine

Laura Peracchio, University of Wisconsin, Milwaukee

Maria Piacentini, Lancaster University

Laurel Steinfield, Ivey Business School

Carlos Trujillo, Universidad de los Andes

Shikha Upadhyaya, California State University, Los Angeles

Ekant Veer, University of Canterbury

Subcommittees

TCR has four subcommittees to support specific actions.

Social Impact Council

To move TCR research from insight to action to social impact, the Social Impact Council seeks to connect academics with social impact organizations, such as nonprofits, public policy entities, and for-profit companies with a social impact mission, to develop pathways for academics to partner with social impact organizations (co-authorship, data sharing, idea generation) and to establish communication paths to distribute TCR research funding to relevant social impact organizations.

Co-chaired by

Laura Peracchio

Shikha Upadhyaya

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Funding Council

High impact research often requires substantial funding. The Funding Council provides tools to help TCR community members secure external funding. Our priorities are to build TCR members’ capacity to find grant opportunities and craft effective proposals and to raise awareness about TCR among and develop a network with key funders

Co-chaired by

Eva Kipnis

Ann Mirabito

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Digital Outreach

To ensure TCR research is disseminated to a wide variety of audiences, we work to develop web platforms, curate accessible web-based content, and leverage social media outlets to promote TCR research to academics, the press, practitioners and local community organizations.

Co-chaired by

Laurel Steinfield

Jane Machin

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Education Council

To encourage a new generation of transformative consumer researchers, the Education Council maintains a repository of teaching resources, including course syllabi, assignments, textbook recommendations and other useful teaching material .

Co-chaired by

Learn about our mission, vision, history and more.

People

Learn about the committee members who support TCR

Policies

Learn about our harassment and diversity policies