Transformative Consumer Research
PEOPLE
TCR Advisory Committee
The Association for Consumer Research established an Advisory Committee on Transformative Consumer Research that reports to the Association’s Board of Directors. The purpose of the Advisory Committee is to consider, plan, and implement a variety of strategies and programs that will encourage, support, and publicize Transformative Consumer Research. Advisory Committee Co-Chairs serve for 3 years.
TCR Advisory Committee Co-Chair 2026-2029
Martina Hutton
Martina Hutton is Professor in Marketing, Consumption and Society at Royal Holloway Business School, Royal Holloway University of London. Her research focuses on consumer poverty and experiences of marketplace exclusion and deprivation related to gender, hunger and post-prison displacement. Actively partnering with communities and stakeholders on these issues, her methodological expertise is participatory action research, interpretivist and post-critical approaches. Her work appears in leading journals including the Journal of Consumer Psychology, European Journal of Marketing, Journal of Business Research, & Journal of Public Policy & Marketing. Winner of the Mary Kinghorn Davies Award for Research Impact, recipient of the Per Østergaard Award for Interpretive Consumer Research, and a finalist for the AMA-EBSCO-RRBM Award for Responsible Research in Marketing.
TCR Advisory Committee Co-Chair 2026-2029
Chris Blocker
Chris Blocker is the Tracy Family Faculty Fellow and Professor of Marketing at Colorado State University. His research focuses on understanding how we think about, measure, and model value creation in services, sales, and society. In addition to marketplace relationships, he works with organizations to research and explore value creation in contexts of poverty, social services, homelessness, and social enterprise. He has published articles in the Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Journal of Service Research, Journal of Public Policy & Marketing, Harvard Business Review, among others, and has served on the Transformative Consumer Research advisory board.
Senior Advisory Group
TCR Founders and Former Advisory Committee Chairs
Brennan Davis
Cal Poly
David Mick
University of Virginia
Ron Hill
American University
Julie Ozanne
University of Melbourne
Martin Mende
Arizona State University
Connie Pechmann
University of California Irvine
Current Advisory Committee Members
Michela Addis
Chris Blocker
Brennan Davis
Jennifer Escalas
Josephine Go Jefferies
Eva Kipnis
Matthew Maxwell-Smith
Alex Mitchell
Laura Peracchio
Srinivas Sridharan
Shikha Upadhyaya
Samuelson Appau
Melissa Bublitz
Benét DeBerry-Spence
Stacey Finkelstein
Adriana Guedes Arcuri
Tana Licsandru
Martin Mende
Gia Nardini
Maria Piacentini
Laurel Steinfeld
Ekant Veer
Andrés Barrios Fajardo
Canan Corus
Helen Duh
Christina Galalae
Ron Hill
Rich Lutz
David Mick
Julie Ozanne
Caroline Roux
Jason Stornelli
Aronte Bennett
Samantha Cross
Akon Ekpo
Alexei Gloukhovtsev
Martina Hutton
Jane Machin
Ann Mirabito
Connie Pechmann
Arun Sreekumar
Carlos Trujillo Valencia
Subcommittees
Four subcommittees and three regional chapters support and promote TCR activities across the globe.
Impact Council
To move TCR research from insight to impact, the Impact Council seeks to connect academics with social impact organizations, such as nonprofits, public policy entities, and for-profit companies with a social impact mission, to develop pathways for academics to partner with social impact organizations (co-authorship, data sharing, idea generation) and to establish communication paths to distribute TCR research funding to relevant social impact organizations.
Finance Council
High impact research often requires substantial funding. The Finance Council looks after TCR's financial health and leads the TCR Small Grants Program. In addition this group also maintains a repository of external funding opportunities, and helps members find and craft strong proposals.
Digital Outreach
To ensure TCR research is disseminated to a wide variety of audiences, we work to develop web platforms, curate accessible web-based content, and leverage social media outlets to promote TCR research to academics, the press, practitioners and local community organizations. This committee is also responsible for ensuring TCR affiliated communications and events use consistent branding.