Driving Positive Social Change and Well-Being New Horizons in Marketing series Edited by Linda Tuncay Zayer, Professor of Marketing and the John F. Smith Jr. Chair of Business Administration, Department of Marketing, Quinlan School of Business, Loyola University Chicago, USA Publication Date: 2026 ISBN: 978 1 03533 944 0 Extent: 210 pp Link: https://www.e-elgar.com/shop/isbn/9781035339440 This resourceful book examines Transformative Advertising Research as both a conceptual