Transformative Advertising Research
- TCR Digital Outreach Committee
- 6 hours ago
- 2 min read
Driving Positive Social Change and Well-Being
New Horizons in Marketing series
Edited by Linda Tuncay Zayer, Professor of Marketing and the John F. Smith Jr. Chair of Business Administration, Department of Marketing, Quinlan School of Business, Loyola University Chicago, USA
Publication Date: 2026
ISBN: 978 1 03533 944 0
Extent: 210 pp
This resourceful book examines Transformative Advertising Research as both a conceptual framework and an emerging subfield of advertising dedicated to enhancing well-being across individuals, institutions and society. Scholars from across the globe examine its origins, impact and offer future research directions for the field.
EXCLUSIVE 50% DISCOUNT FOR TCR COMMUNITY: The publisher is offering a 50% discount to TCR community members! See How to Order below to redeem.
Reviews
"This book, edited by Linda Tuncay Zayer, includes perspectives from leaders in Transformative
Advertising Research, a field that has entered a consequential era. It summarizes the latest
knowledge on consumer well-being, sustainability, ethics, and other areas and provides a
roadmap for conducting impactful advertising research. I highly recommend it."
– Charles R. Taylor, Villanova University, USA
"This timely and thought-provoking volume provides a much-needed expansion of our
understanding of how well-being outcomes can be fostered through the institution of
advertising. It is a wonderful resource that will support future research and advertising
practices that are beneficial at individual, community, and societal levels."
– Eileen Fischer, York University, Canada
"Transformative Advertising Research is a new field focused on the role of advertising in
fostering positive social change. This pioneering book defines the field by bringing together
leading scholars doing cutting-edge research. This is a must-read book for anyone who wants
to understand the nexus of advertising and wellbeing."
– Julie L. Ozanne, University of Melbourne, Australia
How to Order
Get a 50% discount at checkout with code: TRAR50.
This code is valid until 31st December 2026. Not valid on eBook format or in conjunction with any other offer, including member discount. Customers in Europe will still be liable for customs/tax/VAT. Discount cannot be used for books intended for resale.
By Email UK/ROW: sales@e-elgar.co.uk N/S America: elgarsales@e-elgar.com
By Phone UK/ROW: +44 (0) 1243 843291 N/S America: (800) 390-3149
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