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JPP&M SI on Wiser Consumption & Innovation
JPP&M Special Issue on Wiser Consumption & Innovation – Webinar The editors of the upcoming Journal of Public Policy & Marketing Special Issue on Wiser Consumption & Innovation will hold a webinar on Monday, September 28 at 11 am ET / 10 am CT / 8 am PT. They will discuss goals and scope for the special issue, highlight available resources, and facilitate Q&A. To RSVP, please register here: https://forms.gle/Kw5UuoNT6iCJh8ka7 Details on the special issue and the link to the c
TCR Digital Outreach Committee
Aug 272 min read


Transformative Topics August 2026
Advancing Indigenous Scholarship Through Two-Eyed Seeing/Etuaptmumk Methodology In this transformative topics newsletter, in honour of the recent International Day of the World's Indigenous Peoples, we feature an article written by Diane-Laure Arjaliès, Julie Bernard, Sam Whiteye, and Bobby Banerjee, entitled “Creating Third Epistemological Spaces with Indigenous Communities: A Two-Eyed Seeing/Etuaptmumk Methodology,” recently published in Organization Studies. The article pr
TCR Digital Outreach Committee
Aug 267 min read


Transformative Advertising Research
Driving Positive Social Change and Well-Being New Horizons in Marketing series Edited by Linda Tuncay Zayer, Professor of Marketing and the John F. Smith Jr. Chair of Business Administration, Department of Marketing, Quinlan School of Business, Loyola University Chicago, USA Publication Date: 2026 ISBN: 978 1 03533 944 0 Extent: 210 pp Link: https://www.e-elgar.com/shop/isbn/9781035339440 This resourceful book examines Transformative Advertising Research as both a conceptual
TCR Digital Outreach Committee
Aug 262 min read


Dr. Hilary Downey Memorial Poetry Award
We are honored to announce the Dr. Hilary Downey Memorial Poetry Award, a one-time award honoring Hilary’s legacy as a beloved scholar, friend, and poet in celebration of her life and contributions to the field. The competition is open to faculty and doctoral students worldwide. We invite original poems related to consumption, Transformative Consumer Research, consumer vulnerability, social justice, or consumer well-being. Three awards will be presented at the 2027 Transforma
TCR Digital Outreach Committee
Aug 101 min read


Transformative Topics July 2026
In recognition of the global excitement surrounding the World Cup, we feature the article by Yuhei Inoue, Mikihiro Sato, Steve Swanson, Daniel Lock, James Du, and Daniel C. Funk, “Psychosocial resources linking consumer identification and social well-being: Integrating the social identity approach with transformative service research,” published in the Journal of Business Research. In the spirit of TCR’s newsletter, Yuhei reflects on the backstory of this article, explaining
TCR Digital Outreach Committee
Jul 143 min read


Journal of Advertising CFP: Social Change and the Role of Advertising Regulation: New Challenges and Opportunities
Karen Middleton, University of Portsmouth, UK AdRegulationJA@gmail.com Kristina Auxtova, University of Edinburgh Business School, Scotland Lauren Gurrieri, RMIT University, Australia Sean Sands, Swinburne University of Technology, Australia Deadline: July 31, 2026 Call link Advertising regulation is becoming increasingly important as governments, industry bodies and international organizations respond to mounting concerns over online harms, misinformation, sustainability, and
TCR Digital Outreach Committee
Jun 115 min read


New TCR Field Talk
TCR Field Talk with Dr. Taffany Lim Thursday, June 25, 2026, at 1 pm PT (Virtual) Front Cover of The Ripple Effects of College Prison Programs by Taffany Lim, Ed.D. Copyright Bloomsburg Publishing TCR’s Social Impact Council invites you to a Virtual Field Talks/Speaker Session featuring Dr. Taffany Lim. Taffany Lim, Ed.D., is the Deputy Director of the University of California, Los Angeles Prison Education Programs. Lim previously served as the Associate Director for the Pat
TCR Digital Outreach Committee
Jun 111 min read


Transformative Topics June 2026
In recognition of Neurodiversity Pride week, which runs June 11-17 this year, this month we honor work supporting neurodiversity consumers and employees. More information on Neurodiversity Pride can be found here (https://neurodiversityprideday.com/). As they discuss on the website, Neurodiversity Pride is both a celebration of the unique creativity, innovation, and fresh ways of seeing the world that neurodivergent minds bring, as well as a movement to challenge outdated ste
TCR Digital Outreach Committee
Jun 13 min read


TCR 2027 Call for Proposals
The 2027 Transformative Consumer Research (TCR) will be held at Gabelli School of Business at Fordham University in New York City on June 1-4, 2027. Conference co-chairs, Sertan Kabadayi, Yuliya Komarova and Hoori Rafieian, are seeking track proposals for Track Categories 1, 2 and 3. Proposal submissions open: June 15, 2026 Submission deadline: July 31, 2026 For full details click here. For questions and inquiries email TCR2027@Fordham.edu
TCR Digital Outreach Committee
May 191 min read


Transformative Topics May 2026
Many of you have just ended your term of teaching while others are starting to gear up. Regardless of where you are in your teaching cycle, pin this email so you can refer back to it as your teaching preparation begins anew. This month, we asked Alexei Gloukhovtsev, the Co-Chair of TCR's Education Council, to provide information that can support your preparation. As Alexei notes: Whether you're redesigning a course from scratch or looking for a single assignment or lecture to
TCR Digital Outreach Committee
May 12 min read


Transformative Topics April 2026
In recognition of Earth Day and Arbour Day (tree planting and stewardship) that just passed in April, we feature a recent book, Elgar Companion to Social Innovation and the Sustainable Development Goals, co-edited by David Littlewood, Irene Garnelo-Gomez, Laurel Steinfield, and Giacomo Ciambotti, in which many TCR scholars contributed chapters. In the spirit of the TCR's newsletter, David and Irene reflect on the backstory of the book, how it came to be, the motivations behi
TCR Digital Outreach Committee
Apr 293 min read


Teaching a Course on Race in the Marketplace
In recognition of Black History Month and the continued need to recognize the importance of teaching about race in the marketplace, we feature recent work published by Sonya Grier, Francesca Sobande, and Bea Porter, "Empowering student engagement with race in the marketplace: a research-informed approach," published in the Journal of Marketing Management. In the spirit of TCR's newsletter, Sonya reflects on the backstory of this article and how the Race in the Marketplace (RI
TCR Digital Outreach Committee
Feb 217 min read


Special issue of the Journal of Advertising on Social Change and the Role of Advertising Regulation
Special issue of the Journal of Advertising on Social Change and the Role of Advertising Regulation: New Challenges and Opportunities. As advertising grapples with AI generated content, platform governance, online harms, sustainability claims and consumer vulnerability, this issue seeks theoretically grounded and empirically rich work that advances our understanding of how advertising regulation shapes markets and social outcomes. We warmly welcome conceptual, empirical and m
TCR Digital Outreach Committee
Feb 61 min read


Business for Good Educators Workshop
Free workshop to provide an introductory orientation to Business for Good and Subsistence Marketplaces.
TCR Digital Outreach Committee
Jan 253 min read


GENMAC Conference 2026 — Kyoto, Japan
Please consider submitting your work to the upcoming GENMAC Conference which will be held prior to the Consumer Culture Theory Conference this summer.
TCR Digital Outreach Committee
Jan 211 min read


Webinars on Measurement Error and Research Design: Insights from Two Decades of Research
Madhu is interested in learning what other measurement error and research design webinars the TCR community might be interested in.
TCR Digital Outreach Committee
Jan 212 min read


New Co-Chairs TCR Advisory Committee
We are thrilled to share that Martina Hutton and Chris Blocker, PhD will serve as the new co-chairs of the TCR Advisory Committee for 2026 to 2028.
TCR Digital Outreach Committee
Jan 11 min read


International Journal of Advertising CFP
Please consider submitting a manuscript to the International Journal of Advertising
for a Special Issue on Centering the societal impacts of AI, social media, and emerging technologies in advertising.
TCR Digital Outreach Committee
Nov 30, 20253 min read


Days for Girls Workshop Video
Earlier this year, TCR hosted a virtual workshop with Days for Girls International.
TCR Digital Outreach Committee
Nov 3, 20251 min read


New TCR Co-Chairs
We are pleased to announce the new Co-Chairs of the TCR Advisory Committee, Martina Hutton and Chris Blocker.
TCR Digital Outreach Committee
Nov 3, 20252 min read
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