Free workshop to provide an introductory orientation to Business for Good and Subsistence Marketplaces.

Please consider submitting your work to the upcoming GENMAC Conference which will be held prior to the Consumer Culture Theory Conference this summer.

Madhu is interested in learning what other measurement error and research design webinars the TCR community might be interested in.

We are thrilled to share that Martina Hutton and Chris Blocker, PhD will serve as the new co-chairs of the TCR Advisory Committee for 2026 to 2028.

Please consider submitting a manuscript to the International Journal of Advertising for a Special Issue on Centering the societal impacts of AI, social media, and emerging technologies in advertising.

Earlier this year, TCR hosted a virtual workshop with Days for Girls International.

We are pleased to announce the new Co-Chairs of the TCR Advisory Committee, Martina Hutton and Chris Blocker.

Representing a first-time collaboration between the European Journal of Marketing and the bi-annual Transformative Consumer Research Conference, all papers contained in this issue emanated from the 2023 TCR Conference.

The deadline for proposals for the ACR-AMA-TCR Small Grant program has been EXTENDED to September 1, 2025, with notifications of funding...

Fund your research with the 2025 ACR-AMA-TCR Research Grant Program.

Maura Scott, Co-editor of Journal of Marketing, is excited to share news about three special issues at the Journal of Marketing....

Call For Papers: Special Issue of Subsistence Marketplaces Subsistence Marketplaces is an interdisciplinary, inter-sector, international...

FIFTH SUBSISTENCE MARKETPLACES BOTTOM-UP IMMERSION CONFERENCE - FROM RESEARCH INSIGHTS TO SOCIAL IMPACT IN REAL-TIME Marrakesh, Morocco,...

We are delighted to extend our learnings from the 2023 Transformative Consumer Research (TCR) conference by featuring the impact-focused...

Transformative Consumer Research (TCR) Conference 2027 will be hosted by Gabelli School of Business , Fordham University on June 1-4,...

As we reflect on June being a month of many environmental focused days, including June 5th's World Environment Day, and that we recently...

Mothers are celebrated in many countries on Mother's Day in May. This month we feature the work on Motherhood that has been a central...

As we look back on April as Earth Day, a time dedicated to raising environmental awareness and encouraging actions that can promote a...

Let’s ROC: a dynamic experience-based roadmap for relational engagement By Chloe Preece, Pilar Rojas-Gaviria, Benedetta Cappellini,...

In recognition that March is Women's History Month and March 8th was International Women's Day, we feature the work by Laurel Steinfield,...