In recognition of the global excitement surrounding the World Cup, we feature the article by Yuhei Inoue, Mikihiro Sato, Steve Swanson, Daniel Lock, James Du, and Daniel C. Funk, “Psychosocial resources linking consumer identification and social well-being: Integrating the social identity approach with transformative service research,” published in the Journal of Business Research. In the spirit of TCR’s newsletter, Yuhei reflects on the backstory of this article, explaining

Karen Middleton, University of Portsmouth, UK AdRegulationJA@gmail.com Kristina Auxtova, University of Edinburgh Business School, Scotland Lauren Gurrieri, RMIT University, Australia Sean Sands, Swinburne University of Technology, Australia Deadline: July 31, 2026 Call link Advertising regulation is becoming increasingly important as governments, industry bodies and international organizations respond to mounting concerns over online harms, misinformation, sustainability, and

TCR Field Talk with Dr. Taffany Lim Thursday, June 25, 2026, at 1 pm PT (Virtual) Front Cover of The Ripple Effects of College Prison Programs by Taffany Lim, Ed.D. Copyright Bloomsburg Publishing TCR’s Social Impact Council invites you to a Virtual Field Talks/Speaker Session featuring Dr. Taffany Lim. Taffany Lim, Ed.D., is the Deputy Director of the University of California, Los Angeles Prison Education Programs. Lim previously served as the Associate Director for the Pat

In recognition of Neurodiversity Pride week, which runs June 11-17 this year, this month we honor work supporting neurodiversity consumers and employees. More information on Neurodiversity Pride can be found here (https://neurodiversityprideday.com/). As they discuss on the website, Neurodiversity Pride is both a celebration of the unique creativity, innovation, and fresh ways of seeing the world that neurodivergent minds bring, as well as a movement to challenge outdated ste

The 2027 Transformative Consumer Research (TCR) will be held at Gabelli School of Business at Fordham University in New York City on June 1-4, 2027. Conference co-chairs, Sertan Kabadayi, Yuliya Komarova and Hoori Rafieian, are seeking track proposals for Track Categories 1, 2 and 3. Proposal submissions open: June 15, 2026 Submission deadline: July 31, 2026 For full details click here. For questions and inquiries email TCR2027@Fordham.edu

Many of you have just ended your term of teaching while others are starting to gear up. Regardless of where you are in your teaching cycle, pin this email so you can refer back to it as your teaching preparation begins anew. This month, we asked Alexei Gloukhovtsev, the Co-Chair of TCR's Education Council, to provide information that can support your preparation. As Alexei notes: Whether you're redesigning a course from scratch or looking for a single assignment or lecture to

In recognition of Earth Day and Arbour Day (tree planting and stewardship) that just passed in April, we feature a recent book, Elgar Companion to Social Innovation and the Sustainable Development Goals, co-edited by David Littlewood, Irene Garnelo-Gomez, Laurel Steinfield, and Giacomo Ciambotti, in which many TCR scholars contributed chapters. In the spirit of the TCR's newsletter, David and Irene reflect on the backstory of the book, how it came to be, the motivations behi

In recognition of Black History Month and the continued need to recognize the importance of teaching about race in the marketplace, we feature recent work published by Sonya Grier, Francesca Sobande, and Bea Porter, "Empowering student engagement with race in the marketplace: a research-informed approach," published in the Journal of Marketing Management. In the spirit of TCR's newsletter, Sonya reflects on the backstory of this article and how the Race in the Marketplace (RI

Special issue of the Journal of Advertising on Social Change and the Role of Advertising Regulation: New Challenges and Opportunities. As advertising grapples with AI generated content, platform governance, online harms, sustainability claims and consumer vulnerability, this issue seeks theoretically grounded and empirically rich work that advances our understanding of how advertising regulation shapes markets and social outcomes. We warmly welcome conceptual, empirical and m

Free workshop to provide an introductory orientation to Business for Good and Subsistence Marketplaces.

Please consider submitting your work to the upcoming GENMAC Conference which will be held prior to the Consumer Culture Theory Conference this summer.

Madhu is interested in learning what other measurement error and research design webinars the TCR community might be interested in.

We are thrilled to share that Martina Hutton and Chris Blocker, PhD will serve as the new co-chairs of the TCR Advisory Committee for 2026 to 2028.

Please consider submitting a manuscript to the International Journal of Advertising for a Special Issue on Centering the societal impacts of AI, social media, and emerging technologies in advertising.

Earlier this year, TCR hosted a virtual workshop with Days for Girls International.

We are pleased to announce the new Co-Chairs of the TCR Advisory Committee, Martina Hutton and Chris Blocker.

Representing a first-time collaboration between the European Journal of Marketing and the bi-annual Transformative Consumer Research Conference, all papers contained in this issue emanated from the 2023 TCR Conference.

The deadline for proposals for the ACR-AMA-TCR Small Grant program has been EXTENDED to September 1, 2025, with notifications of funding...

Fund your research with the 2025 ACR-AMA-TCR Research Grant Program.

Maura Scott, Co-editor of Journal of Marketing, is excited to share news about three special issues at the Journal of Marketing....