Representing a first-time collaboration between the European Journal of Marketing and the bi-annual Transformative Consumer Research Conference, all papers contained in this issue emanated from the 2023 TCR Conference.

The deadline for proposals for the ACR-AMA-TCR Small Grant program has been EXTENDED to September 1, 2025, with notifications of funding...

Fund your research with the 2025 ACR-AMA-TCR Research Grant Program.

Maura Scott, Co-editor of Journal of Marketing, is excited to share news about three special issues at the Journal of Marketing....

Call For Papers: Special Issue of Subsistence Marketplaces Subsistence Marketplaces is an interdisciplinary, inter-sector, international...

FIFTH SUBSISTENCE MARKETPLACES BOTTOM-UP IMMERSION CONFERENCE - FROM RESEARCH INSIGHTS TO SOCIAL IMPACT IN REAL-TIME Marrakesh, Morocco,...

We are delighted to extend our learnings from the 2023 Transformative Consumer Research (TCR) conference by featuring the impact-focused...

Transformative Consumer Research (TCR) Conference 2027 will be hosted by Gabelli School of Business , Fordham University on June 1-4,...

As we reflect on June being a month of many environmental focused days, including June 5th's World Environment Day, and that we recently...

Mothers are celebrated in many countries on Mother's Day in May. This month we feature the work on Motherhood that has been a central...

As we look back on April as Earth Day, a time dedicated to raising environmental awareness and encouraging actions that can promote a...

Let’s ROC: a dynamic experience-based roadmap for relational engagement By Chloe Preece, Pilar Rojas-Gaviria, Benedetta Cappellini,...

In recognition that March is Women's History Month and March 8th was International Women's Day, we feature the work by Laurel Steinfield,...

Updated Deadline: April 17th. TCR's teaching material repository  is powered by the invaluable contributions of our community. This...

Special Issue, Journal of Historical Research in Marketing Guest editors: Judy F. Davis, judy.davis@emich.edu Bel Kerkhoff-Parnell,...

Enhancing Consumer Wellbeing with Immersive Technologies Special Issue, Journal of Business Research Submission deadline: 01 May 2025...

Picture of trees with words Business for a Better World. Endorsed by Responsible Research in Business & Management (RRBM) and consistent...

The Race in the Marketplace Research Network held a Forum in Cape Town, South Africa earlier this year. The RIM Forum’s co-organizer's,...

Martin Mende and David Glen Mick recently published a commentary on the TCR movement in ACR Review. In it, they sketch TCR's development...

We are using LinkedIn to post timely information about the Transformative Consumer Research movement. Please consider joining the TCR...