JPP&M SI on Wiser Consumption & Innovation

JPP&M Special Issue on Wiser Consumption & Innovation – Webinar

The editors of the upcoming Journal of Public Policy & Marketing Special Issue on Wiser Consumption & Innovation will hold a webinar on Monday, September 28 at 11 am ET / 10 am CT / 8 am PT. They will discuss goals and scope for the special issue, highlight available resources, and facilitate Q&A.

To RSVP, please register here: https://forms.gle/Kw5UuoNT6iCJh8ka7

Details on the special issue and the link to the call for papers are below.

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A new Journal of Public Policy & Marketing Call for Papers invites research on wiser consumption and innovation—exploring how wisdom, as a process of metacognition and moral reasoning, can be built into marketplace systems to help individuals, firms, and institutions act more reflectively, ethically, and effectively in service of flourishing.

𝗧𝗼𝗽𝗶𝗰𝘀 𝗼𝗳 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝗶𝗻𝗰𝗹𝘂𝗱𝗲, 𝗯𝘂𝘁 𝗮𝗿𝗲 𝗻𝗼𝘁 𝗹𝗶𝗺𝗶𝘁𝗲𝗱 𝘁𝗼:

• How do metacognitive and moral processes shape consumer decision-making across domains such as sustainability, digital consumption, health, and finance?

• How can products, services, platforms, and business models be designed to support wiser consumption processes?

• How might different marketing practices—such as communication, pricing, and distribution—shape the extent to which consumers act more wisely?

• How do regulatory frameworks, standards, incentives, and disclosures enable or constrain wiser consumption and marketplace design?

• How can marketplace systems better support the translation of intentions into action?

• How can wisdom and related constructs be operationalized and measured across contexts and over time?

• What are the individual, societal, and environmental outcomes of wiser consumption?

𝗣𝘂𝗯𝗹𝗶𝗰 𝗽𝗼𝗹𝗶𝗰𝘆 will be a central element of the special issue: Contributions should treat policy as an integral component of the research—shaping, enabling, or constraining marketplace behavior—rather than as an add-on implication.

Get more details and guidelines in the full Call for Papers here:

https://www.ama.org/2026/07/01/call-for-papers-journal-of-public-policy-marketing-advancing-wiser-consumption-and-innovation-consumer-wisdom-wiser-innovation-and-public-policy-for-flourishing/

𝗦𝘂𝗯𝗺𝗶𝘀𝘀𝗶𝗼𝗻 𝘄𝗶𝗻𝗱𝗼𝘄: January 1, 2027–April 5, 2027

𝗦𝗽𝗲𝗰𝗶𝗮𝗹 𝗜𝘀𝘀𝘂𝗲 𝗘𝗱𝗶𝘁𝗼𝗿𝘀: Michael Luchs, Varun Nagaraj, Jason Stornelli, Shabbir Husain RV

𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝗲𝗺𝗮𝗶𝗹: wiserconsumptionandinnovation@gmail.com