Journal of Marketing CFP

Maura Scott, Co-editor of Journal of Marketing, is excited to share news about three special issues at the Journal of Marketing.

Analyzing Trade-Offs and Advancing Solutions to Society’s Challenges Using an Integrated Multiple Stakeholders Perspective

Special Issue Editors: Pradeep Chintagunta, John Lynch, Martin Mende, Maura Scott, Rebecca Slotegraaf, and Jan-Benedict Steenkamp

The special issue is interested in new marketing knowledge that helps address substantial and important societal and business issues, generated through the perspectives of multiple stakeholders (three or more). Multidisciplinary research is welcome though not required. Empirical research and analytical modeling are welcomed and encouraged. Increasing the ecological value of marketing research by examining the interactions among and between business actors, institutions, and systems can help make scholarly marketing research more meaningful and impactful (Van Heerde et al. 2021). Incorporating and integrating multiple stakeholder perspectives and addressing the corresponding trade-offs can strengthen the rigor and relevance of an inquiry, with the potential to enrich outcomes for all stakeholders (e.g., Berry et al. 2024).

Full call here: https://www.ama.org/2025/07/09/call-for-papers-journal-of-marketing-analyzing-trade-offs-and-advancing-solutions-to-societys-challenges-using-an-integrated-multiple-stakeholders-perspective/

Generating Novel Organic Marketing Theories

Special Issue Editors: Ajay Kohli, Page Moreau, Rebecca Slotegraaf, and Jan-Benedict Steenkamp

Organic marketing theory provides insights into marketing phenomena, their causes and consequences, and conditions under which these causes and consequences are stronger or weaker. Theory papers frequently include a set of formal propositions describing causal relationships among well-defined constructs, and arguments in support of the propositions (what causes what, and why). The special issue is open to “pure theory” papers advancing novel constructs and propositions (frequently, but not always, inducted from qualitative data) as well as “theory + empirical” papers that develop novel propositions, operationalize them as hypotheses, and empirically test them.

Full call here: https://www.ama.org/2025/06/10/call-for-papers-journal-of-marketing-special-issue-on-organic-marketing-theory/

Empirics First

Special Issue Editors: Marc Fischer, Kelly Haws, Jan-Benedict Steenkamp, and Harald van Heerde

This special issue builds on the recent award-winning paper on using an Empirics First approach to knowledge creation. “Empirics-first” (EF) research is grounded in a real-world marketing phenomenon that involves obtaining and analyzing data and producing valid marketing-relevant insights without necessarily developing or testing theory (Golder et al. 2023). The approach lends itself well to today’s environment, with newly emerging data sources and marketing phenomena that can reveal novel insights and research questions. Empirics first does not mean empirics only. The EF approach serves theory development by starting with data in novel domains, domains untethered to existing theory, or domains with multiple relevant and possibly conflicting theories. Throughout, attention is paid to the existing literature, with an eye toward generating new theory, concepts, constructs, and conceptual frameworks, as well as uncovering empirical regularities and providing guidance to marketing’s stakeholders.

Full call here: https://www.ama.org/2025/04/14/call-for-papers-journal-of-marketing-special-issue-on-empirics-first/