Transformative Consumer Research
EXTERNAL FUNDING
External research funding is made available by various entities, including governments (via national research agencies), private foundations, and corporate and non-profit organizations.
The operation of these programs can vary significantly, with some funders using rolling application windows for ongoing schemes (e.g., ‘Small Research Grants’), calls without specific deadlines, topical schemes launched on a ‘needs’ basis (e.g., ‘Ethical Use of AI’), and even rapid funding calls for urgent topics (e.g., COVID 19).
Your university’s research support office can save you considerable time by assisting you in locating and evaluating funding options. Moreover, the office might provide valuable general information, such as identifying grants with “internal competitions” (some grants may require an internal application and selection process). In addition, you can search for and sign up for notifications about upcoming external funding opportunities through searchable databases, which may be available via subscription through your university.
Look through the links below to get started.

MSI Research Support: Pre-proposal Submission
MSI funds high-quality research that deals with topics of importance to member companies. Research related to MSI’s Research Priorities is especially encouraged. Results of MSI-supported studies may appear first as MSI working papers and/or as conference presentations, and subsequently as articles in refereed journals.
The pre-proposal itself is a short document (max 1,200 words) that outlines the topics to be studied and the researchers’ preliminary research questions and approach. It is intended to elicit MSI’s reaction to the topic and research concept before the researcher invests substantial time in writing a full proposal. Nevertheless, the more complete the thinking in the pre-proposal, the more likely it is to receive encouragement and constructive comments.
