Advancing the Study of Marketing's Impacts on Society: JPP&M as a Keystone of the Academic Infrastructure

Journal of Public Policy & Marketing

As Thomas Kinnear describes in his opening essay, the first issue of Journal of Public Policy & Marketing (JPP&M) was published in 1982, with Kinnear as editor, the University of Michigan as publisher, and an editorial board of 14 people accomplished in this area. Recognizing the crucial role of rigor in academia, the plan for this launch was carefully developed and tested; it was intended that this journal would be first-rate right from the beginning. For example, among the institutions represented on the small original editorial board were Berkeley, Yale, Harvard (two members), Michigan, Florida, the Federal Trade Commission, Texas, American, North Carolina, Wisconsin (two members), and two Canadian universities. The focus was clearly and narrowly delineated as directed only to the intersection of marketing and public policy; for example, papers on social marketing and not-for-profits were excluded from consideration. The creators planned to publish only one issue per year, but it would be strong and, in addition to competitively submitted papers, would also include invited work from leading experts in this specialized area of the marketing field.