From self-quantification to self-objectification? Framework and research agenda on consequences for well-being

Journal of Consumer Affairs

Measuring, recording, and visualizing a consumer's physiological, behavioral, and psychological features with the use of technologies is a growing phenomenon. Within academic literature and popular press, this phenomenon has been termed self-quantification, lifelogging, self-tracking, personal informatics, among others. This research conceptualizes consumer psycho-physiological quantification and explores the unique consumer journey with quantification practices. This research introduces a conceptual framework that accounts for distinct stages and aspects of consumer quantification at the acquisition/adoption, usage, and disposal stages of consumption. Adopting a novel theoretical perspective, the authors draw on objectification theory to examine the consequences of consumer psycho-physiological quantification and develop propositions that link it to self-objectification and consumer well-being. Finally, the authors outline evolving issues around the consumer quantification framework and identify a research agenda. Taken together, this research provides a foundation for future research into the unique facets of consumer psycho-physiological quantification and consequences for consumer well-being.