In the Beginning: The Founding of Journal of Public Policy & Marketing

Journal of Public Policy & Marketing

This essay contains personal reflections regarding the founding and first six years of Journal of Public Policy & Marketing (JPP&M). As such, it is subject to all sorts of errors in memory. I should have kept notes, but it never occurred to me that, 30 years later, I would be asked to reconstruct the beginning. In doing so, I will mention several key people. Unfortunately, space limitations prevent me from naming them all. I apologize to those not mentioned. I hope I have not made too many errors of omission and commission. What follows is my best recollection of the beginning.