Introduction to the History and Evolution of Journal of Public Policy & Marketing: The Editors Speak…

Journal of Public Policy & Marketing

This special section arose as a result of a session held at the 2009 Marketing & Public Policy Conference in Washington, D.C. Because it was the twentieth anniversary of this conference, as cochairs (with Janis Pappalardo) we arranged a series of special sessions to examine the “past, present, and future” of key issues and developments in our field. One of these sessions was devoted to the history and evolution of Journal of Public Policy & Marketing (JPP&M), featuring the personalized reflections and accounts of each of the seven editors of this journal. Afterward, several audience members approached us to offer their enthusiastic reactions: “Terrific” and “riveting” were among the terms we recall, and it was suggested that the contents be memorialized in a form that everyone interested in this field of study could access. We believe that you will find these essays both informative and interesting.