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Measuring The Impact Of Transformative Consumer Research: The Relational Engagement Approach As A Promising Avenue

Journal of Business Research

Brennan Davis Julie L. Ozanne

2019

The transformative consumer research (TCR) movement comprises a group of academic researchers exploring new ways to do research with greater social impact. Many of these researchers include key stakeholders within the research process towards creating studies with greater awareness, use, and societal benefit. This study empirically explores whether these initial research efforts have elicited more awareness among other scholars and beyond the academy to society. We find encouraging evidence that TCR and relational engagement have high scholarly impact and are more societally influential as measured by citation and altmetric analyses.

Transformative Consumer Research, Relational Engagement, Social Impact, Citation Analysis, Altmetric Analysis

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