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Mindful social media usage: insight and impact from co-creating a social media mindfulness practice for young Black women
European Journal of Marketing
Steven S. Chan, Shalini Bahl, Kelly Moore, Michelle Van Solt, Ryan E. Cruz, Matthew Philp, Tessa Garcia-Collart, Ellen Campos Sousa, George R. Milne, Nelson Borges Amaral, Michelle Perkins, Kirsten Johnson
2025
This paper aims to identify key insights from the social media needs and experiences of target audience of young Black women (YBW) and apply principles of mindfulness to those insights to develop resources and practices to empower YBW to have a healthier relationship with social media.
Social Media, Black Women, Mindfullness
Keywords
Only available on open-access articles
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