Presidential Address: Meaning And Mattering Through Transformative Consumer Research

Advances in Consumer Research

The Association for Consumer Research was born in 1969 and is now approaching middle age. As with most of us personally, this stage of life often provokes introspection about our past and present, our values, and theextent to which our remaining words and actions can make any worthwhile difference in the world. Today I am asking you to pause with me and consider the meaning and mattering of ACR.