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The Homeless In America: An Examination Of Possessions And Consumption Behaviors

Journal of Consumer Research

Ronald Paul Hill , Mark Stamey

1990

This research utilized an ethnographic approach to advance our understanding of the survival strategies employed by the homeless in our society. We examine the types of possessions consumed, how possessions are acquired through nontraditional employment and scavenging, and why some products are purchased while others are scavenged. We also look at the tools used to facilitate search, acquisition, storage, and consumption of these products. Finally, we consider the importance of community for protection of self and possessions and how community among the homeless affects consumption.Emergent themes that allow interpretation of the description are presented.

Homeless, Vulnerable Consumers

Keywords

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