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Transformative Consumer Research

ALL PUBLICATIONS

Broadening Journal of Public Policy & Marketing‘s Outreach: My “Tour of Duty” as Editor

Journal of Public Policy & Marketing

2011

J. Craig Andrews

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The Early Years of Journal of Public Policy & Marketing

Journal of Public Policy & Marketing

2011

Patrick E. Murphy

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Sustainable Consumption: Opportunities for Consumer Research and Public Policy

Journal of Public Policy & Marketing

2011

Andrea Prothero, Susan Dobscha, Jim Freund, William E. Kilbourne, Michael G. Luchs, Lucie K. Ozanne, John Thøgersen

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Four among Seven: Midway in the History of Journal of Public Policy & Marketing

Journal of Public Policy & Marketing

2011

Debra L. Scammon

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Direct-to-Consumer Advertising: Exposure, Behavior, and Policy Implications

Journal of Public Policy & Marketing

2011

Susan D. Myers, Marla B. Royne, George D. Deitz

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Immigration, Culture, And Ethnicity In Transformative Consumer Research

Journal of Public Policy & Marketing

2011

David Crockett, Laurel Anderson, Sterling A. Bone, Abhijit Roy, Jeff Jianfeng Wang, Garrett Coble

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