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Transformative Consumer Research

ALL PUBLICATIONS

Let’s ROC: A Dynamic Experience-Based Roadmap for
Relational Engagement

European Journal of Marketing

2025

Chloe Preece, Pilar Rojas-Gaviria, Benedetta Cappellini, Finola Kerrigan, Paul Hewer, Leighanne Higgins, Francesca Sobande

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Generating impact towards gender equity outcomes through transformative advertising research

European Journal of Marketing

2025

Linda Tuncay Zayer, Lauren Gurrieri, Catherine A. Coleman

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The Use of Transformative Consumer Research: Opportunities for Enterprise in a Sustainable Way

Revista de Gestão Social e Ambiental

2025

Wiadermir Leite Correia Filho, Orlem Pinheiro de Lima, Marcia Ribeiro Maduro, Sandro Breval Santiago, Daniel Knebel Baggio

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From theory to practice: a collaborative approach to social impact measurement and communication

European Journal of Marketing

2025

Linda Alkire, Laure Hesse, Amir Raki, Silke Boenigk, Sertan Kabadayi, Raymond P. Fisk, Andres Mora

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Lighting the fire of curiosity: How agents of transformation can ignite and sustain transformative consumer journeys

AMS Review

2025

Yuliya Komarova, Joan Ball, Verena Hüttl-Maack, Julia B. Bayuk, Rebecca Rabino, Courtney Droms Hatch, Myla Bui, Darima Fotheringham, Hillary Smith

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All is not well: value co­destruction and consumer ill­being in service systems

European Journal of Marketing

2024

Johanna Katariina Gummerus, Deirdre Mary O'Loughlin, Carol Kelleher, Catharina von Koskull

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