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Transformative Consumer Research

ALL PUBLICATIONS

A Transformative Orientation Model for Encouraging Responsible Marketing Actions

Journal of Macromarketing

2024

Angeline Close Scheinbaum, Laurel Steinfield, Mike Giebelhausen, Susan Dobscha

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A commentary on transformative consumer research: Musings on its genesis, evolution, and opportunity for scientific specialization

AMS Review

2024

Martin Mende, David Glen Mick

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A commentary on transformative consumer research: Musings on its genesis, evolution, and opportunity for scientific specialization

AMS Review

2024

Martin Mende, David Glen Mick

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People, Peace, Prosperity, and the Planet: A Journey toward Sustainable Development in Consumer Research

Journal of Consumer Research

2024

Martin Mende, Abhishek Borah, Maura L. Scott, Lisa E Bolton, Leonard Lee

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Understanding the Past and Preparing for Tomorrow: Children and Adolescent Consumer Behavior Insights from Research in Our Field

Journal of the Association for Consumer Research

2024

Deborah Roedder John, Cornelia (Connie) Pechmann, Lan Nguyen Chaplin

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A Black Brewer Experience: Navigating White space and Managing its Culture

Journal of Business Research

2024

Robert L. Harrison, Kevin D. Thomas

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