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Transformative Consumer Research

ALL PUBLICATIONS

Improving societal benefit through transformative consumer research: A descriptive review

Technological Forecasting and Social Change

2025

Tian Zeng, Dolores Botella-Carrubi

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A WISER intervention to combat the influence of misinformation on social media

European Journal of Marketing

2025

Abigail B. Schneider, Jason Stornelli, Sunaina K. Chugani, Michael G. Luchs, Tiffany Vu, Tavleen Kaur, David Glen Mick

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Co-creating sustained impact for diversity and inclusion engaged marketing

European Journal of Marketing

2025

Samantha N. N. Cross, Cristina Galalae, Tana Cristina Licsandru, Verónica Martín Ruiz, Charles Chi Cui, Carlo Mari, Lizette Vorster, Irem Yoruk, Emma Johnson, Shauna Kearney

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Let’s ROC: A Dynamic Experience-Based Roadmap for
Relational Engagement

European Journal of Marketing

2025

Chloe Preece, Pilar Rojas-Gaviria, Benedetta Cappellini, Finola Kerrigan, Paul Hewer, Leighanne Higgins, Francesca Sobande

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Generating impact towards gender equity outcomes through transformative advertising research

European Journal of Marketing

2025

Linda Tuncay Zayer, Lauren Gurrieri, Catherine A. Coleman

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The Use of Transformative Consumer Research: Opportunities for Enterprise in a Sustainable Way

Revista de Gestão Social e Ambiental

2025

Wiadermir Leite Correia Filho, Orlem Pinheiro de Lima, Marcia Ribeiro Maduro, Sandro Breval Santiago, Daniel Knebel Baggio

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