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Transformative Consumer Research

ALL PUBLICATIONS

Targeting A Minority Without Alienating The Majority: Advertising To Gays And Lesbians In Mainstream Media

Journal of Advertising Research

2008

Gillian W. Oakenfull, Michael S. Mccarthy, Timothy B. Greenlee

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Degrees Of Freedom Of Will: An Essential Endless Question In Consumer Behavior

Journal of Consumer Psychology 

2008

David Glen Mick

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Friends of Victims: Personal Experience and Prosocial Behavior

Journal of Consumer Research

2007

Deborah A. Small, Uri Simonsohn

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Why Academics Have A Hard Time Writing Good Grant Proposals

Journal of Research Administration

2007

Robert Porter

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The End (S) Of Marketing And The Neglect Of Moral Responsibility By The American Marketing Association

Journal of Public Policy & Marketing

2007

David Glen Mick

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Presidential Address: Meaning And Mattering Through Transformative Consumer Research

Advances in Consumer Research

2006

David Glen Mick

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