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Transformative Consumer Research

ALL PUBLICATIONS

Choosing Outcomes versus Choosing Products: Consumer-Focused Retirement Investment Advice

Journal of Consumer Research

2008

Daniel G. Goldstein, Eric J. Johnson, William F. Sharpe

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Preferences for Enhancement Pharmaceuticals: The Reluctance to Enhance Fundamental Traits

Journal of Consumer Research

2008

Jason Riis, Joseph P. Simmons, Geoffrey P. Goodwin

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Cost of Being Poor: Retail Price and Consumer Price Search Differences across Inner-City and Suburban Neighborhoods

Journal of Consumer Research

2008

Debabrata Talukdar

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Flying under the Radar: Perverse Package Size Effects on Consumption Self‐Regulation

Journal of Consumer Research

2008

Rita Coelho do Vale, Rik Pieters, Marcel Zeelenberg

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The Happiness of Giving: The Time-Ask Effect

Journal of Consumer Research

2008

Wendy Liu, Jennifer Aaker

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Using Extremeness Aversion to Fight Obesity: Policy Implications of Context Dependent Demand

Journal of Consumer Research

2008

Kathryn M. Sharpe, Richard Staelin, Joel Huber

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