top of page

Transformative Consumer Research

ALL PUBLICATIONS

A Neurodiversity Perspective on Fostering Marketplace Inclusion by Bridging Ability Mismatches

Journal of Public Policy & Marketing

2025

Josephine Go Jefferies, Meredith Rhoads, Timothy J.Vogus, Cinthia B. Satornino, Alicia A.Broderick

Read More

From theory to practice: a collaborative approach to social impact measurement and communication

European Journal of Marketing

2025

Linda Alkire, Laure Hesse, Amir Raki, Silke Boenigk, Sertan Kabadayi, Raymond P. Fisk, Andres Mora

Read More

Lighting the fire of curiosity: How agents of transformation can ignite and sustain transformative consumer journeys

AMS Review

2025

Yuliya Komarova, Joan Ball, Verena Hüttl-Maack, Julia B. Bayuk, Rebecca Rabino, Courtney Droms Hatch, Myla Bui, Darima Fotheringham, Hillary Smith

Read More

The Bad-Faith Argument Behind the Use of Digital Marketing for Neurodiversity

Routledge

2025

Josephine Go Jefferies

Read More

All is not well: value co­destruction and consumer ill­being in service systems

European Journal of Marketing

2024

Johanna Katariina Gummerus, Deirdre Mary O'Loughlin, Carol Kelleher, Catharina von Koskull

Read More

Keynote 2024 Distinguished Service Award, In Service of Research on Social Problems

Association for Consumer Research Conference Proceedings

2024

Julie L. Ozanne

Read More
bottom of page