Transformative Consumer Research

ALL PUBLICATIONS

Understanding the Past and Preparing for Tomorrow: Children and Adolescent Consumer Behavior Insights from Research in Our Field

Journal of the Association for Consumer Research

2024

Deborah Roedder John, Cornelia (Connie) Pechmann, Lan Nguyen Chaplin

A Black Brewer Experience: Navigating White space and Managing its Culture

Journal of Business Research

2024

Robert L. Harrison, Kevin D. Thomas

Restricted access Representations of Older People in Advertising: A Review

Advertising & Society Quarterly

2024

Michael Prieler

Improving donation service design: Expanding choice to increase perceived justice and satisfaction

Journal of Services Marketing

2023

Cornelia (Connie) Pechmann, Nea North

Different Boats, The Same Storm: A Colloquium on Implementing DEI in Challenging Times

Advertising & Society Quarterly

2023

Aliah Berman, Jason P. Chambers, Jean M Grow, Josh Loebner, Susan McFarlane-Alvarez, Kristina M. Shaw, Kevin D. Thomas, Wan-Hsiu Sunny Tsai, Jess A. Vega-Centeno, Edward Timke

Unlocking The Full Potential Of Transformative Service Research By Embedding Collaboration Throughout The Research Process

Journal of Service Research

2023

Jessica Weaver, Philippa Hunter-Jones, Rory Donnelly

Foundational

Papers about the history and purpose of TCR

Special Issues

Papers from conference special issue publications

All Papers

Searchable list of all TCR research publications