Establishing a Diversity and Inclusion-Engaged Marketing Science, Practice and Education Network

This project develops a Diversity and Inclusion Engaged Marketing platform, a “science-practice-education” networking and knowledge sharing resource for marketing and advertising professionals. The platform brings together outputs from collaborations between the Multicultural Marketplaces research group, industry and policy practitioners developed at Transformative Consumer Research dialogical conferences. It invites participation and contributions from marketing researchers, educators, practitioners and policy makers.
With inclusivity among the top ten global consumer needs in 2020, this platform aims to provide all marketers seeking to enhance consumer well-being in multicultural marketplaces with open access to the latest research, teaching and practical innovations for developing diversity- and inclusivity-informed strategies and materials. Research impact assessment measures are utilized to examine the platform’s effectiveness.