Fueling The Dadbod: Understanding The Snacking Behavior Of Fathers, Mothers, And Non-Parents

This research investigates the food consumption behavior of consumers as a function of their gender and family relationships. We aim to study the effects of consumer affect on consumption in multiple contexts. Moreover, our goal is to identify the underlying mechanisms that explain food choice. In the proposed experimental studies, we plan to (1) investigate real food choice and consumption, (2) understand how different types of affect influence food choice, and (3) reveal the mechanisms underlying food choice. These findings will provide novel insights into the realm of food choice and food well-being. This research is also relevant to marketing managers and public policymakers.