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Transformative Consumer Research

TCR FUNDING

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Empower your research with a grant!

2026 ACR-AMA-TCR Grant

The TCR Small Grant program is designed to encourage innovative exploratory inquiry that is consistent with TCR’s mission; provide seed funding or supplemental funding for projects where early empirical confirmation is likely to fuel future research projects or facilitate pursuit of larger grants; support research with the potential to create positive societal impact; and prioritize funding support for researchers within the TCR community working at institutions and in parts of the world where research funding is scarce. Funding for most grants will range from $1,000-$3,000.

 

Please see the full Call for Proposals for more information and application details.

TCR partners with the Association for Consumer Research, the American Marketing Assocation, and private donors to offer small grants to provide seed money and support exploratory research that aligns with TCR's mission. This funding opportunity is offered once per year, with a Call for Proposals announced here on the TCR website. Funding is available to both PhD students and academic researchers.

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2025 Recipients

Recipients of the 2025 TCR Small Grant Cycle have been announced.

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Previous Winners

Past grants support from the Sheth Foundation, ACR,

and Kellogg Foundation.

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TCR Grant FAQs

Most commonly asked questions, answered.

Past TCR Grant Award Winners

Do Supplements Always Lead to a Healthy Lifestyle?

Ingrid Martin, Sayantani Mukherjee, Nancy Ridgeway

N/A

Award amount

2008

Consumer Socialization and Political Consumption in the Socialization of Young People

Lucy Atkinson

N/A

Award amount

2010

Enhancing Retirement Saving by Making the Future Self more Vivid

Hal Ersner-Hershfield, Daniel Goldstein

N/A

Award amount

2010

The Impact of Health Claims on Subsequent Consumption

Darlene Walsh

N/A

Award amount

2011

A Typology of Lateral Recycling

Zeynep Arsel

N/A

Award amount

2008

Consumption Practices and Sustainable Urban Mobility

Carlo Mari

N/A

Award amount

2010

An Illusory Boost in Health Confidence After Exposure to Anti-Smoking PSAs

Hakkyun Kim

N/A

Award amount

2010

Impact of Cartoon Characters and Their Body Weight on Children's Eating Choices

Margaret C. Campbell, Bridget Leonard, Ken Manning

N/A

Award amount

2011

Minority Consumers Self-Esteem, Consumption and Stereotype Reinforcement

Christine M. Bennett

N/A

Award amount

2010

Perceptions of Sacredness as an Antidote to the Dark Side of Consumer Behavior

Pelin Kesebir

N/A

Award amount

2010

Exercise Adherence Among the Obese Latina Population

Barbara E. Kahn, Lorena Martin, Andrew W. Perkins

N/A

Award amount

2011

Sharing in a Really Free Market

Fan Liu, Tina Lowrey, Carolyn Massiah

N/A

Award amount

2011

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