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Transformative Consumer Research

TCR FUNDING

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Empower your research with a grant!

2026 ACR-AMA-TCR Grant

The TCR Small Grant program is designed to encourage innovative exploratory inquiry that is consistent with TCR’s mission; provide seed funding or supplemental funding for projects where early empirical confirmation is likely to fuel future research projects or facilitate pursuit of larger grants; support research with the potential to create positive societal impact; and prioritize funding support for researchers within the TCR community working at institutions and in parts of the world where research funding is scarce. Funding for most grants will range from $1,000-$3,000.

 

Please see the full Call for Proposals for more information and application details.

TCR partners with the Association for Consumer Research, the American Marketing Assocation, and private donors to offer small grants to provide seed money and support exploratory research that aligns with TCR's mission. This funding opportunity is offered once per year, with a Call for Proposals announced here on the TCR website. Funding is available to both PhD students and academic researchers.

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2025 Recipients

Recipients of the 2025 TCR Small Grant Cycle have been announced.

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Previous Winners

Past grants support from the Sheth Foundation, ACR,

and Kellogg Foundation.

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TCR Grant FAQs

Most commonly asked questions, answered.

Past TCR Grant Award Winners

Effects of Stress on Consumption Patterns and Subjective Wellbeing of Refugee Consumers

Haithem Zourrig

$1,000

Award amount

2016

Vulnerable Elderly Low-income Consumers: Management of Money and Credit

Marcelo Pinto

$1,000

Award amount

2016

Yes, I Can? Can Power Promote Eco-Friendly Behavior?

Eugene Y. Chan

$2,000

Award amount

2020

The (In)authentic Self at Work and Donation Behavior

Nu Ree Ha

$1,500

Award amount

2022

Automatic Altruism: Understanding When Charitable Contributions Unintentionally Weaken Well-Being

Cait Lamberton

$1,000

Award amount

2016

Sustainable Consumption: Driven by Purpose, Short-Circuited by Emotions, Compromised by Income

Beatriz Pereira

$2,000

Award amount

2016

Avoiding the Dump: Exploring Motivations and Barriers to Freecycling in the UK

Alison Hulme

$500

Award amount

2022

The Unintended Consequences of FDAS New Label Regulations on Consumer Choice

Samuel Sekar

$500

Award amount

2022

Understanding Marketplace Tranquility and Its Relevance to Consumer Well-Being

Cornelia Otnes

$2,000

Award amount

2016

Who Bought All the Toilet Paper? Conspiracy Theorists Are More Likely to Stockpile During COVID-19

(Max) Hui Bai

$2,000

Award amount

2020

Touch and Donate More: Examining the Effects of the Direct-Touch vs. Indirect-Touch Interfaces on Micro-Donations

Yi Li

$1,000

Award amount

2022

Sustainable Disposal Drives Overconsumption for Green Consumers

Eunjoo Han

$2,000

Award amount

2022

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