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Transformative Consumer Research

TCR FUNDING

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Empower your research with a grant!

2025 ACR-AMA-TCR Grants

The TCR Small Grant program is designed to encourage innovative exploratory inquiry that is consistent with TCR’s mission; provide seed funding or supplemental funding for projects where early empirical confirmation is likely to fuel future research projects or facilitate pursuit of larger grants; support research with the potential to create positive societal impact; and prioritize funding support for researchers within the TCR community working at institutions and in parts of the world where research funding is scarce. Funding for most grants will range from $1,000-$3,000.

 

Please see the full Call for Proposals for more information and application details.

TCR partners with the Association for Consumer Research, the American Marketing Assocation, and private donors to offer small grants to provide seed money and support exploratory research that aligns with TCR's mission. This funding opportunity is offered once per year, with a Call for Proposals announced here on the TCR website. Funding is available to both PhD students and academic researchers.

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2024 Recipients

Recipients of the 2024 TCR Small Grant Cycle have been announced.

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Previous Winners

Past grants support from the Sheth Foundation, ACR,

and Kellogg Foundation.

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TCR Grant FAQs

Most commonly asked questions, answered.

Past TCR Grant Award Winners

A Cross-Cultural Analysis of #FOMO Appeals Promoting Sustainable Consumptions

Jayati Sinha

$2000

Award amount

2022

Credit Card as a Tool to Diminish Financial Constraints of the Low-Income

Farah Diba Abrantes Braga

$1,500

Award amount

2022

Cryptocurrencies, decentralized finance (DeFi), and consumer vulnerability in the marketplace

Spencer Ross

$2,000

Award amount

2022

The Effect of QR Codes on Overconsumption

Ganga Urumutta Hewage

$1,500

Award amount

2022

Gaze Guided Nutritional Information Retrieval and Consumer Food Decisions

Wenjie Han

$1,500

Award amount

2022

Observing the Earth from Space: Does Experiencing the Overview Effect Increase Sustainable Consumption?

Femke van Horen

$2,000

Award amount

2022

Mother, Shall I put you to Sleep? - An Exploratory Inquiry of Thalaikoothal - A Traditional Senicide Practice

Krishanu Rakshit

$1,000

Award amount

2022

Social Change via Relational Engagement: Redeeming Womens Power

Ellen Campos Sousa

$1,500

Award amount

2022

The Design of Transformative Cultural Experiences for Young Adults

Michela Addis

$1,500

Award amount

2022

Cryptic Signalling: Hidden Markers of Inclusivity in Service Environments

Eugene Chan, Gavin Northey

$2,000

Award amount

2022

Consumer Choice in the Age of Ecological Crises: Understanding the Implications of Voluntary Childlessness and its Consequences for Consumer and Societal Well-Being

Boris Collet

$2,000

Award amount

2022

The Effects of Dark Design on Childrens Digital Well-Being and Its Implications for Sharenting

Laurel Cook

$2,500

Award amount

2022

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