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Transformative Consumer Research

2024 IMPACT FESTIVAL

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2024 TCR
Impact Festival

 

Striving for Influential, Meaningful and Positive Action for Change and Transformation

 

August 15-16, 2024

Boston, MA

Conference Co-Chairs:

Iana Castro

Paula Peter

Gabriel Gonzalez

Join the 2024 TCR Impact Festival to gain the tools and knowledge to make a tangible difference in pressing societal and global challenges. This series of interactive sessions will guide you through identifying these challenges, leveraging specialized research tools, defining and measuring social impact metrics and publishing high-quality research that drives meaningful change. Register today to be a part of a community committed to turning ideas into impactful actions.

The TCR 2024 Impact Festival is a pre-conference to the AMA Summer Academic Conference. If you plan to attend the 2024 Summer Academic Conference, add the pre-conference session when processing your conference registration.

2024 TCR Impact Festival

Join us for the 2024 Transformative Consumer Research (TCR) Impact Festival for an inspiring journey into research with real-world impact. This event occurs on August 15-16 and is your opportunity to deep dive into the realm of societal impact research alongside experienced researchers and industry leaders. This year’s theme is Striving for Influential, Meaningful and Positive Action for Change and Transformation. The tools and knowledge you’ll gain are valuable in order to make a tangible difference in pressing societal and global challenges. Our interactive sessions will guide you through identifying these challenges, leveraging specialized research tools, defining and measuring social impact metrics and publishing high-quality research that drives meaningful change. Register today to be a part of a community committed to turning ideas into impactful actions.

Takes you to AMA website

Agenda

Thursday, August 15

2:00pm - 5:30pm ET

Setting the Foundation for Engaging in Research with Societal Impact

Session 1: Publishing Research with Societal Impact: Perspectives from Journal Editors

Session 2: Identifying Pressing Social and Global Challenges and Scoping Impact

Session 3: Business Tools for Accelerating Social Impact Research that Leverages Existing Strengths

Friday, August 16

8:30am - 12:30pm ET

Designing Research with Societal Impact

Session 4: Measuring Social Impact: Identifying, Defining and Measuring Social Impact Metrics

Session 5: Designing a Project with Societal Impact

Pricing

Academic Professionals: $145
Doctoral Students: $100

Takes you to AMA website 

Location

110 Huntington Avenue
Boston, MA 02116
Phone: (617) 236-5800

We’ve secured an AMA room block at a special rate of $259.00 single/double occupancy per night (excluding taxes and applicable fees which are currently 16.45% per room night. Taxes and fees are subject to change).

 

To make reservations, reserve online or call Toll-Free Reservations at (877) 901-2079 and reference “American Marketing Association Summer Academic Conference,”

 

Cancellations without penalty will be accepted up to 72 hours before arrival. If canceling an entire reservation within 72 hours of arrival, the credit card on file will be charged one night’s room and tax.

 

Please reserve your overnight accommodations early as there are a limited number of AMA special rates available. The discount rate cut-off date is July 18, 2024. Please know that any hotel room booked outside the AMA negotiated block may not be eligible for the discounted rate. Those reservations may also have a different cancellation policy and will not be eligible for reimbursement in the case of event cancellation.

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2022 Impact Festival Proceedings

Read the proceedings from the first Impact Festival, held in conjunction with the American Marketing Association in Chicago on August 19, 2020. Co-chaired by Chris Blocker, David Crockett, Benet Deberry-Spence, Julie Ozanne and Brennan Davis, the conference highlighted best practices and scholarship for impact.

Learn about upcoming and past dialogical conferences.

Learn about past and upcoming inpact festivals

Read past conference proceedings and browse photos

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