Transformative Consumer Research

2025 CONFERENCE

American University

Washington, DC

June 12–15, 2025

Conference Co-Chairs:

Ron Hill, American University

Kelli Frias, American University

L. Lin Ong, Cal Poly Pomona

Zeke Ngcobo, American University

The TCR 2025 Conference has concluded. Proceedings to be posted shortly!

SAVE THE DATE!

TCR 2027 will be hosted by Gabelli School of Business, Fordham University

June 1-4, 2027

Co-chairs

Sertan Kabadayi (Fordham University)

Yuliya Komarova (Fordham University)

Joan Ball (St John’s University)

Hoori Rafieian (Fordham University)

TCR 2025 Co-Chairs

Ron Hill

American University

L. Lin Ong

Cal Poly Pomona

Kelli Frias

American University

Zeke Ngcobo

American University

Conference Proceedings Coming Soon!

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