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Transformative Consumer Research

2025 CONFERENCE

American University DC campus photo.
TCR  2025 Conference

American University

Washington, DC

June 12–15, 2025

Conference Co-Chairs:

Ron Hill, American University

Kelli Frias, American University

L. Lin Ong, Cal Poly Pomona

Zeke Ngcobo, American University

For detailed information, including registration, visit the TCR 2025 Conference Website.

The TCR 2025 Conference Website will be the primary source for updates on the conference.

TCR 2025 Co-Chairs

Ron Hill

American University

L. Lin Ong

Cal Poly Pomona

Kelli Frias

American University

Zeke Ngcobo

American University

Please visit the TCR 2025 Conference Website for detailed information.

Track 1 Application Notifications Due Early Feb '25

Ron, Kelli, Lin and Zeke are excited to announce eleven innovative tracks inviting competitive applications for the Transformative Consumer Research Conference, held at American University in Washington, D.C. TCR’s Track 1 aims to build capacity by providing researchers an opportunity to connect with a network of like-minded academics interested in consumer welfare and improving quality of life worldwide. Researchers work collaboratively on a topic of mutual interest, culminating at the TCR conference where teams will meet in-person. Please visit the TCR 2025 Conference Website for more information.

The application window is now closed. Applications are being reviewed by track chairs and decisions are due early February. 


 Remember that conference attendance and fees are required for each participant. The typical fee is $600, inclusive of lodging, food on campus, and special events. Doctoral students and non-profit practitioners receive discounts. Transportation to the conference, parking, incidentals, off-campus lodging, and off-campus meals are your responsibility and are not included in the fee. 

Track 1 Proposals (Applications Closed)

 

  1. Read the Track proposals at the conference website here.

  2. Applications for 2025 are now closed.

  3. lease contact the co-chairs at tcr2025@american.edu if you have questions.​

TCR 2025 Track 1 Proposals

Please visit the TCR 2025 website here for the most up-to-date information!

​​The TCR 2025 website is your primary source of all things TCR 2025. 

Coffee: A Leading Vehicle for Marketplace Transformation

Spencer Ross

Andrés Barrios Fajardo

Beautiful Minds: Marketing in the Age of Neurodiversity

Josephine Go Jefferies

Jane Machin

Slimming Down Society: The Impact of Anti-Obesity Medications on Lifestyle and Consumer Behavior

Naz Onel

Avinandan “Avi” Mukherjee

Umapathy Sundaram

Improving Marketplace Access for All: Learning from those with Invisible Disabilities

Natalie Adkins

Elizabeth Crosby

Daniel Van Sant

Developing a Framework for Theorizing Social Change for Impact

Brennan Davis

Julie Ozanne

Climate Justice and Economic Equity: Understanding the Link Between Financial and Climate Vulnerability

Erick M. Mas

Jingshi (Joyce) Liu

Developing Insights on Sustainable Consumption, Education, and Practice in Subsistence Marketplaces

Roland Gau

Yupin Patarapongsant

An Exploratory Framework for Conducting Research on Gender Well-Being in Consumer Behavior

Paula Peter

Sheen Kachen

Anticipating and Addressing Consumer Resistance to Anti-Drunk-Driving Technology

Courtney Azzari

Mia Birau

Charlene A. Dadzie

Sports Betting Advertising and its Effects on Vulnerable Populations

Mujde Yuksel

Andrew Smith

Mark M. Vander Linden

Happiness is a Human Right: Exploring the Role of Brands and Marketing in Promoting Happiness and Well-being

Tessa Garcia-Collart

Ellen Campos Sousa

Luis Gallardo

TCR 2025  Track 2 Proposals

Track 2 proposal seek to experiment with new ways to do team-based research focused on real transformation. Track  2 proposals further empirical work in key substantive areas that is already underway. There is no open call for Track 2.

Digital Healthcare Technology and Elderly Consumers’ Well-Being

Nuket Serin

Jayati Sinha

Understanding Community Economic Well-being through Experiences of Support by Black Entrepreneurs

Akon Ekpo

Consumer Journeys and Voices in Hunger Reduction Programs

Robert Arias

Exploring Fresh Starts in A Climate of Resource Scarcity: Examining Microcredits

Genevieve O'Connor

Nancy Wong

Yuliya Komarova

Validating the Social Issue Flywheel

Katie Howie

Jacob Brower

Revisiting Critical Race Theory in a Polarized Marketplace

Lez E. Trujillo Torres

Elicia John

A Bottom-Up Approach to Social Services in Subsistence
Marketplaces

Aronte Bennett

Steven Chan

Pathways to Well-being: The Power of Policy Advocacy

Melissa Bublitz

Laura Peracchio

Does Online Gaming Promote Well-Being or Maladaptive

Ingrid Martin

Impactful TCR that Helps to Improve the Lives of Consumers, Strengthen Communities, and Reduce Societal Polarization

Maura Scott

Marina Cozac

Gender (In)Justices: Progress, Regressions, and Stagnations and the Role of Marketing

Laurel Steinfield

Catherine A. Coleman

Philanthropy in Polarized Political Times: Policy, Inequality, and Consumer Welfare

Eric Van Steenburg

ALICE in Wonderland: Navigating the Anti-Poverty Service

David Crockett

Marie A. Yeh

Just Transition in Resource Deprived Communities: Bridging Stakeholder Insights for Climate Equity

Martina Hutton

Canan Corus

Caroline Roux

TCR 2025 Track 3 Proposals

Track 3 aims to take the idea of relational engagement to the next level. Track 3 is designed to focus on measurable societal impact. These proposals have a strong relational engagement element, which typically emerge from long-term collaborations that existed prior to the conference. There is no open call for participants in Track 3.

A ‘Wiser’ Intervention to Combat Misinformation on Social Media: A Field Study

Jason Stornelli

Rebuilding the Middle Ground for Reconnected Societies via Diversity and Inclusion Engaged Marketing (DIEM)

Eva Kipnis

Lizette Vorster

Verónica Martín Ruiz

Learn about upcoming and past dialogical conferences.

Learn about past and upcoming inpact festivals.

Read past conference proceedings and browse photos

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