Transformative Consumer Research

2025 CONFERENCE

American University

Washington, DC

June 12–15, 2025

Conference Co-Chairs:

Ron Hill, American University

Kelli Frias, American University

L. Lin Ong, Cal Poly Pomona

Zeke Ngcobo, American University

For detailed information, including registration, visit the TCR 2025 Conference Website.

The TCR 2025 Conference Website will be the primary source for updates on the conference.

TCR 2025 Co-Chairs

Ron Hill

American University

L. Lin Ong

Cal Poly Pomona

Kelli Frias

American University

Zeke Ngcobo

American University

Please visit the TCR 2025 Conference Website for detailed information.

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