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Transformative Consumer Research

2025 CONFERENCE

American University DC.jpg
2025
TCR Conference

American University

Washington, DC

June 12–15, 2025

Conference Co-Chairs:

Ron Hill, American University, USA

Kelli Frias, American University, USA

Zeke Ngcobo, American University, USA

Proposal Deadline Aug 15, 2024

2025 TCR Dialogical Conference

In the collaborative, relaxed setting of this conference, participants will leverage their distributed wisdom to think expansively. This is an open process driven by curiosity and partnership. In other words, this is not a conference composed of pre-approved, pre-set research presentations; TCR operates a dialogical conference format.  As such, dialogical tracks seek to explore the distributed knowledge and experience across a group of people who share an interest in a focal TCR-related issue. The transformative consumer research movement encourages collaborations between scholars with different levels of experience and disciplinary backgrounds and non-academic contributors (industry, NGO, civil society movement, or other backgrounds) with expertise focal to consumer well-being topic(s). Past TCR conference participants have successfully worked together to produce numerous published articles, including some that became award winners.

Look out for the 2025 European Journal of Marketing and AMS Review special issues from the 2023 Dialogical Conference.

Call for Track Proposals

Please read the call carefully since we are refining the conference model for each iteration. The 2025 Transformative Consumer Research (TCR) conference organizers are seeking co-chairs for individual tracks for the next TCR conference to be held at American University in Washington, DC from June 12 - 15, 2025. 


The track co-chairs are responsible for:
a)    defining a specific theme or project that the track’s group members will discuss at the conference;
b)    soliciting a diverse and inclusive array of track applicants and helping to select track members;
c)    leading the track dialogue;
d)    presenting a summary of the track’s ideas at the end of the conference;
e)    organizing and leading the pre- and post-conference activities for that track.

Proposal Deadline: Aug 15, 2024

Track Proposal Categories

Three categories for track proposals are outlined.  As TCR is a space of innovation and inclusivity, we encourage new track chairs and themes. Tracks typically have two chairs but on occasion tracks have been led by three people. Supporting TCR’s dialogical format, we suggest that at least one-track co-chair has experience facilitating dialogical formats, publishing articles in top journals, and has participated in a previous TCR conference. 

1

2

3

Track 1: Build Capacity

We believe there is no magic formula for research that has societal impact; therefore, Track 1 provides spaces of opportunity to experiment with novel ideas and coauthors. Because there are numerous pathways for societal benefit, we believe that we must encourage the exploration of interesting ideas and then share the successful ones. 

Track 2: Leverage Research

Building on the success of this format at previous conferences, we again hope to invite tracks that experiment with new ways to do team-based research focused on real transformation. We invite track proposals that further empirical work in key substantive areas that is already underway. 

Track 3: Implement Solutions

Track 3 aims to take the idea of relational engagement to the next level. Track 3 is designed to focus on measurable societal impact. These proposals have a strong relational engagement element, which typically emerge from long-term collaborations that existed prior to the conference.

Track 1: 
Build Capacity

We ask that each track proposal being considered for Track 1 also reserve space in each track for the inclusion of at least one advanced doctoral candidate or early career researcher who is working in TCR-related areas.

 

We imagine that Track 1 sizes will include around 4-6 academics and 1-2 non-academics. Experience suggests the ideal track size is 7-10 participants (including track chairs).

Proposal Deadline: Aug 15, 2024

Submissions of topics to this track will lead to an open call for participants in Sept 2024.

Track 1 Proposal Details

Proposals should include a one-page overview of the track theme and plans for post-conference write-up. Please also include the track co-chairs' CVs and short bios.

Submit to TCR2025conf@gmail.com

In terms of themes, prior tracks have focused on the following substantive issues and areas: wastefulness, alternative food systems, poverty, moral self-regulation, narratives in non-profits, transformative services and justice, mindfulness, crimes of omission and commission, life satisfaction, social conflict, environmental sustainability and justice, religion, stigma, developing markets, health, food well-being, ethnicity, vulnerability, addiction, transformative methods, materialism, social justice, diversity and inclusion, engaged marketing and multicultural marketplace well-being, race in the marketplace, and immigration.


In terms of diverse approaches, in recent years tracks have: 

  • Developed rigorous conceptual papers to inform and guide future empirical work.

  • Conducted research beforehand about the needs of specific stakeholders.

  • Worked with stakeholders to produce impact-specific outcomes.

  • Included non-academic stakeholders (representatives from government, advocacy groups, and non-profits, as well as activists). 

  • Invited academics from across disciplinary divides who bring new tools, theories, and perspectives to consumer issues.

Track 1 Timeline

July 31, 2024: Submit proposal to TCR2025conf@gmail.com

August 31, 2024: Notification of track selections.

Mid Sept, 2024: Open call for participant applications.

Nov 15, 2024: Participant application deadline.

Jan 15, 2025: Notification of conference acceptance to participants.

Building on the success of this format at previous conferences, we again hope to invite tracks that experiment with new ways to do team-based research focused on real transformation. We invite track proposals that further empirical work in key substantive areas that is already underway. For example, given that the call for proposals is 13 months before the conference, a viable proposal could involve a multi-site empirical study prior to TCR 2025. These proposals would identify and obtain a commitment from a team of researchers who would gather data before the conference. The conference would then provide an opportunity for a writing or data analysis workshop.


Unlike Track 1 that would be competitive and larger, these proposals would involve longer-term projects and involve teams of researchers who make a commitment to work on this longer project. Of course, we welcome your selection of new members.
 
Proposals should include written and signed commitments from each member of the proposed track that they agree to work on the project across its duration, as well as attend the conference in person. Proposals that have invited scholars across a range of expertise and experience will be reviewed favorably. Proposals should include a list of pre-conference organizing plans along with a timeline. 

 

There is no open call for Track 2 members. Instead, members of the tracks are identified as part of the track proposal. Seeking underrepresented parties as part of your team is encouraged.

Track 2 Timeline

Aug 15, 2024: Submit proposal to TCR2025conf@gmail.com

August 31, 2024: Notification of track selections.

Track 2:
Leverage Theory Guided Research

The empirical nature of Track 2 suggests that proposals are primarily focused on academicians, but we encourage teams that are working with real-world partners. You may also include non-academics to provide, for example, input in the consideration of how the empirical findings can be best utilized to generate societal impact or provide input in other areas of track’s work. 

Proposal Deadline: July 31, 2024

Track 2 Proposal Details

Proposals should include a one-page overview of the track theme, pre-conference organizing plans / timeline and plans for post-conference write-up. Please also include all track members' CVs and short bios as well as a signed letter from all track members stating they are committed to participating in the project.

Submit to TCR2025conf@gmail.com

Track 3:
Leverage Theory Guided Research

Due to the explicit focus of Track 2 on societal impact, this track would be particularly likely to include non-academics to attend the conference and help with implementing solutions. Non-academic stakeholders may include representatives from government, advocacy groups, and non-profits, as well as activists.

Proposal Deadline: July 31, 2024

Track 3 Proposal Details

Proposals should include a one-page overview of the track theme, pre-conference organizing plans / timeline and plans for post-conference write-up. Please also include all track members' CVs and short bios as well as a signed letter from all track members stating they are committed to participating in the project.

Submit to TCR2025conf@gmail.com

Track 3 aims to take the idea of relational engagement to the next level. Whereas Track 2 was introduced to bring data collection into the conference process, Track 3 is designed to focus on measurable societal impact. These proposals would have a strong relational engagement element, typically emerging from long-term collaborations that existed prior to the conference. Because Track 3 focuses on quantifiable societal impact, it can serve either as an incubator for future implementation of a focal TCR intervention or as a workshop for teams to analyze the societal impact an intervention had after it was implemented. Proposals should include a list of pre-conference organizing plans along with a timeline.

There will be no open call for track members in this category. Once again, seeking underrepresented parties is encouraged. Instead, members of the tracks should be identified as part of the track proposal. Proposals should include written and signed commitments from each member of the proposed track that they agree to work on the project across its duration as well as attend the conference. Proposals that have invited scholars across a range of expertise and experience will be reviewed favorably.

There is no open call for Track 3 members. Instead, members of the tracks are identified as part of the track proposal. Seeking underrepresented parties as part of your team is encouraged.

Track 3 Timeline

July 31, 2024: Submit proposal to TCR2025conf@gmail.com

August 31, 2024: Notification of track selections.

Learn about upcoming and past dialogical conferences.

Learn about past and upcoming inpact festivals.

Read past conference proceedings and browse photos

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