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Transformative Consumer Research

ALL PUBLICATIONS

Save Like the Joneses: How Service Firms Can Utilize Deliberation and Informational Influence to Enhance Consumer Well-Being

Journal of Service Research

2015

Karen Page Winterich, Gergana Y. Nenkov

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You Say You Want A Revolution? Drawing On Social Movement Theory To Motivate Transformative Change

Journal of Service Research

2015

Ann M. Mirabito, Leonard L. Berry

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Dangerous Double Dosing: How Naive Beliefs Can Contribute To Unintentional Overdose With Over-The-Counter Drugs

Journal of Public Policy & Marketing

2015

Jesse R. Catlin, Cornelia (Connie) Pechmann, Eric P. Brass

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The Role Of Mindfulness In Response To Product Cues And Marketing Communications

International Journal of Business Environment

2015

Ahmet Bayraktar, Nelson Oly Ndubisi, Can Uslay

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Emotional Ability Training And Mindful Eating

Journal of Marketing Research

2015

Blair Kidwell, Jonathan Hasford, David M. Hardesty

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Coproduction of Transformative Services as a Pathway to Improved Consumer Well-Being: Findings From a Longitudinal Study on Financial Counseling

Journal of Service Research

2014

Martin Mende, Jenny van Doorn

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