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Transformative Consumer Research

ALL PUBLICATIONS

Effect of country characteristics and exogenous shocks on philanthropic impact: Opportunities for marketing strategy influence for nonprofits

AMS Review

2025

Abhijit Roy, Eric Van Steenburg, Lauren Drury

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Children, carers, and community members as cocreators of digital well-being

European Journal of Marketing

2025

Laurel Aynne Cook

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From algorithms to ecosystems: A transformative consumer research perspective on artificial intelligence for sustainable living

AMS Review

2025

Naz Onel, Leila Elgaaied-Gambier, Sara Baskentli, Estelle Van Tonder

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From participants to partners: advancing consumer involvement in transformative research

Journal of Marketing Management

2025

Joan Carlini, E.J. Milne, Elizabeth Kendall, Georgia Tobiano, Rachel Muir

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Fostering impact through resonance: collaborative methodologies in arts research

European Journal of Marketing

2025

Patrick Elf, Athina Dilmperi, Sophie Whitehouse, Georgia Stavraki, Claire Farmer, Katherine Casey

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Psychosocial resources linking consumer identification and social well-being: Integrating the social identity approach with transformative service research

Journal of Business Research

2025

Yuhei Inoue, Mikihiro Sato, Steve Swanson, Daniel Lock, James Du, Daniel C. Funk

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