Transformative Consumer Research

ALL PUBLICATIONS

From algorithms to ecosystems: A transformative consumer research perspective on artificial intelligence for sustainable living

AMS Review

2025

Naz Onel, Leila Elgaaied-Gambier, Sara Baskentli, Estelle Van Tonder

From participants to partners: advancing consumer involvement in transformative research

Journal of Marketing Management

2025

Joan Carlini, E.J. Milne, Elizabeth Kendall, Georgia Tobiano, Rachel Muir

Fostering impact through resonance: collaborative methodologies in arts research

European Journal of Marketing

2025

Patrick Elf, Athina Dilmperi, Sophie Whitehouse, Georgia Stavraki, Claire Farmer, Katherine Casey

Improving societal benefit through transformative consumer research: A descriptive review

Technological Forecasting and Social Change

2025

Tian Zeng, Dolores Botella-Carrubi

A WISER intervention to combat the influence of misinformation on social media

European Journal of Marketing

2025

Abigail B. Schneider, Jason Stornelli, Sunaina K. Chugani, Michael G. Luchs, Tiffany Vu, Tavleen Kaur, David Glen Mick

Co-creating sustained impact for diversity and inclusion engaged marketing

European Journal of Marketing

2025

Samantha N. N. Cross, Cristina Galalae, Tana Cristina Licsandru, Verónica Martín Ruiz, Charles Chi Cui, Carlo Mari, Lizette Vorster, Irem Yoruk, Emma Johnson, Shauna Kearney

Foundational

Papers about the history and purpose of TCR

Special Issues

Papers from conference special issue publications

All Papers

Searchable list of all TCR research publications