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Transformative Consumer Research
ALL PUBLICATIONS
Navigating the Central Tensions in Research on At-Risk Consumers: Challenges and Opportunities
Journal of Public Policy & Marketing
2011
Cornelia (Connie) Pechmann, Elizabeth S. Moore, Alan R. Andreasen, Paul M. Connell, Dan Freeman, Meryl P. Gardner, Deborah Heisley, R. Craig Lefebvre, Dante M. Pirouz, Robin L. Soster
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