top of page

Transformative Consumer Research

ALL PUBLICATIONS

Whither Marketing and Public Policy Research? or Has Public Policy and Marketing Come of Age?

Journal of Public Policy & Marketing

2011

Ronald Paul Hill

Read More

In the Beginning: The Founding of Journal of Public Policy & Marketing

Journal of Public Policy & Marketing

2011

Thomas C. Kinnear

Read More

Resistance and Risk: Examining the Effects of Message Cues in Encouraging End-of-Life Planning

Journal of Public Policy & Marketing

2011

Elyria Kemp, Steven W. Kopp

Read More

Reflections of an Activist Editor

Journal of Public Policy & Marketing

2011

Debra L. Scammon

Read More

Advancing the Study of Marketing's Impacts on Society: JPP&M as a Keystone of the Academic Infrastructure

Journal of Public Policy & Marketing

2011

William L. Wilkie, Elizabeth S. Moore

Read More

Advertising and Policy Insights for the Voter versus Customer Trade-Off

Journal of Public Policy & Marketing

2011

Betsy D. Gelb, Darren Bush

Read More
bottom of page