Transformative Consumer Research

ALL PUBLICATIONS

Transforming Consumer Health

Journal of Public Policy & Marketing

2011

Debra L. Scammon, Punam A. Keller, Pia A. Albinsson, Shalini Bahl, Jesse R. Catlin, Kelly L. Haws, Jeremy Kees, Tracey King, Elizabeth G. Miller, Ann M. Mirabito, Paula C. Peter, Robert Miller

Indigenous development and the cultural captivity of entrepreneurship

Business & Society

2010

Ana Maria Peredo, Murdith McLean

What’S The Hard Return On Employee Wellness Programs?

Harvard Business Review

2010

Leonard L. Berry, Ann M. Mirabito, William B. Baun

Understanding Markets As Online Public Places: Insights From Consumers With Visual Impairments

Journal of Public Policy & Marketing

2009

Carol Kaufman-Scarborough, Terry L. Childers

Wisdom: Exploring The Pinnacle Of Human Virtues As A Central Link From Micromarketing To Macromarketing

Journal of Macromarketing

2009

David Glen Mick, Thomas S. Bateman, Richard J. Lutz

Marketing To The Poor: An Integrative Justice Model For Engaging Impoverished Market Segments

Journal of Public Policy & Marketing

2009

Nicholas Santos, Gene Laczniak

Foundational

Papers about the history and purpose of TCR

Special Issues

Papers from conference special issue publications

All Papers

Searchable list of all TCR research publications