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Transformative Consumer Research

ALL PUBLICATIONS

In the Beginning: The Founding of Journal of Public Policy & Marketing

Journal of Public Policy & Marketing

2011

Thomas C. Kinnear

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Resistance and Risk: Examining the Effects of Message Cues in Encouraging End-of-Life Planning

Journal of Public Policy & Marketing

2011

Elyria Kemp, Steven W. Kopp

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Reflections of an Activist Editor

Journal of Public Policy & Marketing

2011

Debra L. Scammon

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Advancing the Study of Marketing's Impacts on Society: JPP&M as a Keystone of the Academic Infrastructure

Journal of Public Policy & Marketing

2011

William L. Wilkie, Elizabeth S. Moore

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Advertising and Policy Insights for the Voter versus Customer Trade-Off

Journal of Public Policy & Marketing

2011

Betsy D. Gelb, Darren Bush

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Broadening Journal of Public Policy & Marketing‘s Outreach: My “Tour of Duty” as Editor

Journal of Public Policy & Marketing

2011

J. Craig Andrews

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