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Transformative Consumer Research
Journal of Consumer Research
2008
David Glen Mick
Daniel G. Goldstein, Eric J. Johnson, William F. Sharpe
Jason Riis, Joseph P. Simmons, Geoffrey P. Goodwin
Debabrata Talukdar
Rita Coelho do Vale, Rik Pieters, Marcel Zeelenberg
Wendy Liu, Jennifer Aaker
Papers about the history and purpose of TCR
Papers from conference special issue publications
Searchable list of all TCR research publications