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Transformative Consumer Research

ALL PUBLICATIONS

Using Extremeness Aversion to Fight Obesity: Policy Implications of Context Dependent Demand

Journal of Consumer Research

2008

Kathryn M. Sharpe, Richard Staelin, Joel Huber

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A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels

Journal of Consumer Research

2008

Noah J. Goldstein, Robert B. Cialdini, Vladas Griskevicius

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Exploring the Social and Business Returns of a Corporate Oral Health Initiative Aimed at Disadvantaged Hispanic Families

Journal of Consumer Research

2008

Shuili Du, Sankar Sen, C. B. Bhattacharya

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Shifting Signals to Help Health: Using Identity Signaling to Reduce Risky Health Behaviors

Journal of Consumer Research

2008

Jonah Berger, Lindsay Rand

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Participatory Action Research

Journal of Consumer Research

2008

Julie L. Ozanne, Bige Saatcioglu

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An Empathy-Helping Perspective on Consumers' Responses to Fund-Raising Appeals

Journal of Consumer Research

2008

Robert J. Fisher, Mark Vandenbosch, Kersi D. Antia

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