Transformative Consumer Research

ALL PUBLICATIONS

The role of wisdom in navigating social media paradoxes: Implications for consumers, firms, and public policy

Journal of Consumer Affairs

2006

Abigail B. Schneider, Sunaina K. Chugani, Tavleen Kaur, Jason Stornelli, Michael G. Luchs, Marat Bakpayev, Tessa Garcia-Collart, Bridget Leonard, Lydia Ottlewski, Laura Pricer

Toward a theory of community-based enterprise.

Academy of Management Review

2006

Ana Maria Peredo, James J. Chrisman

The Low Literate Consumer

Journal of Consumer Research

2005

Natalie Ross Adkins, Julie L. Ozanne

Towards a Theory of Indigenous Entrepreneurship

International Journal of Entrepreneurship and Small Business

2004

Ana Maria Peredo, Robert B. Anderson, Craig S. Galbraith, Benson Honig, Leo Paul Dana

Choose, Choose, Choose, Choose, Choose, Choose, Choose: Emerging And Prospective Research On The Deleterious Effects Of Living In Consumer Hyperchoice

Journal of Business Ethics

2004

David Glen Mick, Susan M. Broniarczyk, Jonathan Haidt

We're Here, We're Queer, And We're Going Shopping! A Critical Perspective On The Accommodation Of Gays And Lesbians In The U.S.Marketplace

Journal of Homosexuality

1996

Lisa Peñaloza

Foundational

Papers about the history and purpose of TCR

Special Issues

Papers from conference special issue publications

All Papers

Searchable list of all TCR research publications