top of page

Transformative Consumer Research

ALL PUBLICATIONS

A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels

Journal of Consumer Research

2008

Noah J. Goldstein, Robert B. Cialdini, Vladas Griskevicius

Read More

Exploring the Social and Business Returns of a Corporate Oral Health Initiative Aimed at Disadvantaged Hispanic Families

Journal of Consumer Research

2008

Shuili Du, Sankar Sen, C. B. Bhattacharya

Read More

Shifting Signals to Help Health: Using Identity Signaling to Reduce Risky Health Behaviors

Journal of Consumer Research

2008

Jonah Berger, Lindsay Rand

Read More

Participatory Action Research

Journal of Consumer Research

2008

Julie L. Ozanne, Bige Saatcioglu

Read More

An Empathy-Helping Perspective on Consumers' Responses to Fund-Raising Appeals

Journal of Consumer Research

2008

Robert J. Fisher, Mark Vandenbosch, Kersi D. Antia

Read More

Targeting A Minority Without Alienating The Majority: Advertising To Gays And Lesbians In Mainstream Media

Journal of Advertising Research

2008

Gillian W. Oakenfull, Michael S. Mccarthy, Timothy B. Greenlee

Read More
bottom of page