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Transformative Consumer Research
International Journal of Marketing Research
1994
Lisa Peñaloza
Journal of Retailing
1992
John F. Sherry, Mary Ann McGrath, Sidney J. Levy
Journal of Consumer Research
1990
Ronald Paul Hill , Mark Stamey
1983
John F. Sherry
Papers about the history and purpose of TCR
Papers from conference special issue publications
Searchable list of all TCR research publications