DISCOVER
ATTEND
RESEARCH
TEACH
IMPACT
FINANCE
CONNECT
More
Transformative Consumer Research
Journal of Retailing
1992
John F. Sherry, Mary Ann McGrath, Sidney J. Levy
Journal of Consumer Research
1990
Ronald Paul Hill , Mark Stamey
1983
John F. Sherry
Journal of Public Policy & Marketing
Eva Kipnis, Carlo Mari, Junan He, Irem Yoruk, Nataliia Pysarenko
Papers about the history and purpose of TCR
Papers from conference special issue publications
Searchable list of all TCR research publications