How Social Media Usage Influences Economically Underprivileged (vs Economically Privileged) Consumer

There has been a phenomenal growth in social media platforms and usage of social media, over the last few years. There are several positive aspects of social media usage. These include people being able to stay connected with friends and family, having a voice on important topics and conversations, and being able to interact with corporations and other entities directly. At the same time, though, there can be negative outcomes of social media usage on consumer well-being. In this research, we examine one such fallout of social media usage. Specifically, we investigate how the rate of social media usage (i.e., frequency of usage) can differentially influence consumers from varying socio-economic backgrounds in terms of their mental well-being.