Transformative Consumer Research
PAST GRANT AWARDS
The Disposition of Self-Control Interventions for Excessive Social Media Users
2020
Award Amount
$2,400
The recent self-control interventions demonstrate fleeting or revocable changes in problematic social media use. The principal focus on
limited time and frequency of social media use results in withdrawal symptoms and, therefore, negative rather than positive impact on personal well-being. This research draws on the theoretical frameworks of TCR, dual-system theories and the findings of two previous studies. The current interventions aim to impact key variables of implicit attitude, self-control and impulsive use as antecedents of excessive social media use. In this way, this research focuses on changing attitudes and behavioural outcome rather than external restrictions of time only. Findings of this investigation are expected to provide a deeper understanding of how the same tool which is linked to problematic online behaviour can enhance personal well-being when consumed wisely.
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