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Transformative Consumer Research

TCR FUNDING

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Empower your research with a grant!

2025 ACR-AMA-TCR Grants

The TCR Small Grant program is designed to encourage innovative exploratory inquiry that is consistent with TCR’s mission; provide seed funding or supplemental funding for projects where early empirical confirmation is likely to fuel future research projects or facilitate pursuit of larger grants; support research with the potential to create positive societal impact; and prioritize funding support for researchers within the TCR community working at institutions and in parts of the world where research funding is scarce. Funding for most grants will range from $1,000-$3,000.

 

Please see the full Call for Proposals for more information and application details.

TCR partners with the Association for Consumer Research, the American Marketing Assocation, and private donors to offer small grants to provide seed money and support exploratory research that aligns with TCR's mission. This funding opportunity is offered once per year, with a Call for Proposals announced here on the TCR website. Funding is available to both PhD students and academic researchers.

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2024 Recipients

Recipients of the 2024 TCR Small Grant Cycle have been announced.

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Previous Winners

Past grants support from the Sheth Foundation, ACR,

and Kellogg Foundation.

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TCR Grant FAQs

Most commonly asked questions, answered.

Past TCR Grant Award Winners

N/A

Shipra Gupta

$750

Award amount

2015

N/A

Justine M. Rapp

$1000

Award amount

2015

Alternative Food Consumption Adoption and low SES Youth Food Well-being

Wided Batat

$1,200

Award amount

2017

Examining Multi-Dimensional Health Experiences of Hunger and Economic Strain thru Photovoice

Martina Hutton

$1,673

Award amount

2017

N/A

Kristin Scott

$600

Award amount

2015

A Study on the Role of Intrinsic and Environmental Constraints on Persons with Disability Tourists

Bijoylaxmi Sarmah

$1,128

Award amount

2017

An Investigation of the Impact of Parental Male Absence on Consumer Behavior

Kelly Cowart

$1,628

Award amount

2017

An Examination of Policy-Related Displacement

Shikha Upadhyaya

$1,500

Award amount

2017

N/A

Jesse R. Catlin

$1000

Award amount

2015

The Ambassador Effect: A Frontline Approach to Increasing Customer Prosocial Behavior

Corinne Kelley

$1,000

Award amount

2017

The Power of Transformative Collective Consumption Experiences for Stigmatized Groups

Aditya Gupta

$503

Award amount

2017

Materialism as Adaptive and Maladaptive Coping

Kalyani Menon

$2,500

Award amount

2017

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