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Transformative Consumer Research

TCR FUNDING

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Empower your research with a grant!

2026 ACR-AMA-TCR Grant

The TCR Small Grant program is designed to encourage innovative exploratory inquiry that is consistent with TCR’s mission; provide seed funding or supplemental funding for projects where early empirical confirmation is likely to fuel future research projects or facilitate pursuit of larger grants; support research with the potential to create positive societal impact; and prioritize funding support for researchers within the TCR community working at institutions and in parts of the world where research funding is scarce. Funding for most grants will range from $1,000-$3,000.

 

Please see the full Call for Proposals for more information and application details.

TCR partners with the Association for Consumer Research, the American Marketing Assocation, and private donors to offer small grants to provide seed money and support exploratory research that aligns with TCR's mission. This funding opportunity is offered once per year, with a Call for Proposals announced here on the TCR website. Funding is available to both PhD students and academic researchers.

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2025 Recipients

Recipients of the 2025 TCR Small Grant Cycle have been announced.

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Previous Winners

Past grants support from the Sheth Foundation, ACR,

and Kellogg Foundation.

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TCR Grant FAQs

Most commonly asked questions, answered.

Past TCR Grant Award Winners

Social Marketing for Faculty Diversity

Sonya Grier

$2,100

Award amount

2018

The Influence of Mother's Media Consumption & autonomy on Children's Education - Evidence from India (V)

Akshaya Vijayalakshmi

$5,500

Award amount

2018

The Quantified Self: The Effects of Activity Tracking and Anthropomorphization on Consumer Health

Martin Mende, Maura L. Scott

$1,850

Award amount

2019

Health Consequences of a Material Lifestyle

James Burroughs

N/A

Award amount

2006

Diving In or Driving By: The Inherent Tensions Between Relational and Transactional Approaches in Poverty Alleviation Efforts

Kristin Scott

$2,840

Award amount

2018

Sinage and Communities: Providing Research Based Evidence that Helps Balance the Interests of the Public and Small Businesses

Charles R. "Ray" Taylor

$5,625

Award amount

2018

Food and Nutritional Security of Young Low-Income Students if Public Schools in Brazil

Marcelo de Rezende Pinto

$1,117

Award amount

2019

Understanding Consumer Behavior Across Literacy and Resource Barriers

Madhu Viswanathan

N/A

Award amount

2006

Exploring Customized Communication Strategies to Increase Compliance with at Home Drug Disposal

Curtis Haugtvedt

$1,500

Award amount

2018

Narratives of Vulnerability: Disrupted and Unequal Consumption Lives of Ex-offenders (V)

Martina Hutton

$3,669

Award amount

2018

The Roles of Pre-factual Cognitions and Anticipated Emotions in Pro-environmental Behavior: Moderating Effects of Response Efficacy

Soo Hyun Kim, Insook Ahn

$1,417

Award amount

2019

Parents as Agents of Behavioral Change to Reduce Adolescent Obesity

David Brinberg

N/A

Award amount

2006

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