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Transformative Consumer Research

TCR FUNDING

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Empower your research with a grant!

2026 ACR-AMA-TCR Grant

The TCR Small Grant program is designed to encourage innovative exploratory inquiry that is consistent with TCR’s mission; provide seed funding or supplemental funding for projects where early empirical confirmation is likely to fuel future research projects or facilitate pursuit of larger grants; support research with the potential to create positive societal impact; and prioritize funding support for researchers within the TCR community working at institutions and in parts of the world where research funding is scarce. Funding for most grants will range from $1,000-$3,000.

 

Please see the full Call for Proposals for more information and application details.

TCR partners with the Association for Consumer Research, the American Marketing Assocation, and private donors to offer small grants to provide seed money and support exploratory research that aligns with TCR's mission. This funding opportunity is offered once per year, with a Call for Proposals announced here on the TCR website. Funding is available to both PhD students and academic researchers.

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2025 Recipients

Recipients of the 2025 TCR Small Grant Cycle have been announced.

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Previous Winners

Past grants support from the Sheth Foundation, ACR,

and Kellogg Foundation.

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TCR Grant FAQs

Most commonly asked questions, answered.

Past TCR Grant Award Winners

The Effect of Reduced Calorie Packages on Consumption Behavior

Maura Scott

N/A

Award amount

2006

Increasing Health Promoting Behavior in Older Consumers

Jane Ebert

N/A

Award amount

2007

Taboo Trade-offs in Death Care Decisions

Peter McGraw

N/A

Award amount

2008

Materialists in Motion

Alexander Gunz

N/A

Award amount

2008

A Tripartite Model of Compulsive Spending

Kathleen Vohs

N/A

Award amount

2006

Inducing Desirable Consumer Behavior through the Sacred

Pelin Kesebir

N/A

Award amount

2007

Associative Deficit in the Elderly Consumer

Praggyan Mohanty, S. (Ratti) Ratneshwar, Moshe Naveh-Benjamin

N/A

Award amount

2008

The Well-being of the Disabled Family

Hillary Downey

N/A

Award amount

2008

Do Tradeoffs exist between a Product's Ethical Value and Its Effectiveness?

Michael Luchs

N/A

Award amount

2006

Culture Shock, Life Shock And Epiphany: Insight into the Responsible Tourist?

Clare Weeden

N/A

Award amount

2008

How Visceral States can Undermine Self-change Efforts

Elanor Williams, David Dunning

N/A

Award amount

2008

Product Innovation and Business Formation in Families Managing Chronic Health Concerns

Terry Pavia, Marlys Mason

N/A

Award amount

2008

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