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Transformative Consumer Research

TCR FUNDING

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Empower your research with a grant!

2026 ACR-AMA-TCR Grant

The TCR Small Grant program is designed to encourage innovative exploratory inquiry that is consistent with TCR’s mission; provide seed funding or supplemental funding for projects where early empirical confirmation is likely to fuel future research projects or facilitate pursuit of larger grants; support research with the potential to create positive societal impact; and prioritize funding support for researchers within the TCR community working at institutions and in parts of the world where research funding is scarce. Funding for most grants will range from $1,000-$3,000.

 

Please see the full Call for Proposals for more information and application details.

TCR partners with the Association for Consumer Research, the American Marketing Assocation, and private donors to offer small grants to provide seed money and support exploratory research that aligns with TCR's mission. This funding opportunity is offered once per year, with a Call for Proposals announced here on the TCR website. Funding is available to both PhD students and academic researchers.

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2025 Recipients

Recipients of the 2025 TCR Small Grant Cycle have been announced.

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Previous Winners

Past grants support from the Sheth Foundation, ACR,

and Kellogg Foundation.

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TCR Grant FAQs

Most commonly asked questions, answered.

Past TCR Grant Award Winners

Determining the Impulses for Charitable Behavior with Student Samples

Joseph Paniculangara

N/A

Award amount

2011

Anonymous and Pseudo-Anonymous Behaviors Online

Kristen Smirnov

N/A

Award amount

2012

Gaining Insight into Consumers Food Literacy and Motivations in a Food Desert

Anthony Patino, Matthew Kachura, Velitchka D. Kaltcheva

N/A

Award amount

2012

Lower Medical Literacy Consumers Medical Compliance

Maura Scott, Martin Mende, Mary Jo Bitner, Amy Ostrom

N/A

Award amount

2013

Understanding the Role of Emotional Intelligence in Promoting Consumer Well-being

Rajani Ganesh Pillai, Doug Rymph, S. Krishnakumar

N/A

Award amount

2011

Ethnography of Identity of the Elderly Poor Consumers in an Indian Village

Ram M. Vikas

N/A

Award amount

2012

Deconstructing Sustainability

Jesse R. Catlin, Michael Luchs, Marcus Phipps

N/A

Award amount

2013

Sustainable Apparel Consumption

Shipra Gupta

N/A

Award amount

2013

Consumer Dignity

Julie A. Ruth, Stacey M. Baker

N/A

Award amount

2012

Created Equal? The Morality of Food and the People Who Eat It

Jenny Olson

N/A

Award amount

2012

The Influence of Self-Identity on Recyling Behavior

Remi Trudel, Matthew Meng

N/A

Award amount

2013

Repurposing Products to Make them New Again

Kristin Scott, Todd Weaver

N/A

Award amount

2013

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