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Transformative Consumer Research

TCR FUNDING

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Empower your research with a grant!

2026 ACR-AMA-TCR Grant

The TCR Small Grant program is designed to encourage innovative exploratory inquiry that is consistent with TCR’s mission; provide seed funding or supplemental funding for projects where early empirical confirmation is likely to fuel future research projects or facilitate pursuit of larger grants; support research with the potential to create positive societal impact; and prioritize funding support for researchers within the TCR community working at institutions and in parts of the world where research funding is scarce. Funding for most grants will range from $1,000-$3,000.

 

Please see the full Call for Proposals for more information and application details.

TCR partners with the Association for Consumer Research, the American Marketing Assocation, and private donors to offer small grants to provide seed money and support exploratory research that aligns with TCR's mission. This funding opportunity is offered once per year, with a Call for Proposals announced here on the TCR website. Funding is available to both PhD students and academic researchers.

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2025 Recipients

Recipients of the 2025 TCR Small Grant Cycle have been announced.

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Previous Winners

Past grants support from the Sheth Foundation, ACR,

and Kellogg Foundation.

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TCR Grant FAQs

Most commonly asked questions, answered.

Past TCR Grant Award Winners

Deaf Consumers’ Use and Integration of Assistive Technology

Michael Janger, Oden Groth, Diogo Hildebrand, Sofia Batista Ferraz, Andres Veloso

$2,000

Award amount

2024

Beautiful Minds: Marketing in the Age of Neurodiversity

Jane Machin, Josephine Go Jefferies

$1,832

Award amount

2024

Bigger, faster, stronger: The power of consumer endurance in persistent consumption environments

Justine M. Rapp, Ronald Hill

$2,500

Award amount

2024

Vulnerability and Coping: An Examination of Syrian Refugees in Crisis

Linda Tuncay Zayer

$4,000

Award amount

2016

Poor Sleep Quality and Maladaptive Hoarding Behavior

"Jayati Sinha", "Jooyoung Park"

$3,000

Award amount

2024

Using Atmospherics to Convey Inclusivity and Promote Access to Essential Services

Christian Arroyo Mera, Courtney Szocs

$1,770

Award amount

2024

The Effect of Benefit Framing on Recurring Donations

Hanife Armut, Nazli Gurdamar-Okutur, Zeynep Gurhan-Canli

$1,760

Award amount

2024

Nudging Healthful Food Choices for Vulnerable and Economically Underprivileged Consumers

Annika Lueth

$4,000

Award amount

2016

Nurturing Nature: The Role of Compassion for Nature in Promoting Sustainable Consumption

Ecem Emur-Bilge, Jutta Roosen

$2,044

Award amount

2024

The Impact of Modality on Consumers’ Volunteering Choices and Behaviors

Carissa Colligan, Jill Hmurovic

$3,000

Award amount

2024

How to Encourage Sustainable Consumption Practices in the Fashion Industry?

Shipra Gupta

$3,000

Award amount

2016

Be Creative to be Generous: Can Engaging in Creative Tasks Influence Donation Behavior

Ravi Mehta

$2,000

Award amount

2016

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